3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM - WEB DEVELOPMENT

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PURPOSE: This is our springboard into the creative process. This internet communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Hence the term “Creatice Brief.” Once established, we go full-throttle with the creative process and start to conceptualize ideas. (Based on the scope of the project we will establish......

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Nội dung Text: 3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM - WEB DEVELOPMENT

CONTACT NAME: ____________________________ 3howards FOR 3HOWARDS USE ONLY TM COMPANY: __________________________________ PROJECT DESCRIPTION: ______________________ MEDIA GROUP 3H JOB NUMBER: ____________________________ (WILL BE ASSIGNED WHEN PROJECT QUOTE IS APPROVED) ATTENTION: ALL INFORMATION DISCLOSED ON THIS CREATIVE BRIEF FORM WILL 2009 PARKADE BLVD · COLUMBIA, MO 65202 BE KEPT STRICTLY CONFIDENTIAL BETWEEN 3HOWARDS MEDIA GROUP AND THE FORE MENTIONED CLIENT. ph. 573.289.8281 · fx. 801.460.3483 3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT PURPOSE: This is our springboard into the creative process. This internet communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible. That said, please keep your SIGNATURE: _________________________________ answers brief. Hence the term “Creatice Brief.” CLIENT NAME: DATE: Once established, we go full-throttle with the creative process and start to conceptualize ideas. (Based on the BY SIGNING YOU AGREE AND UNDERSTAND THAT THE INFORMATION scope of the project we will establish a timeline for approvals) We continue to hone our creative thought until it CONTAINED IN THIS FORM WILL BE USED AS A REFERENCE POINT DURING THE is a compelling and effective web presence for your business. CREATIVE PROCESS IN DEVELOPING YOUR ONLINE WEB PRESENCE. (OTHER INFO MAY BE REQUEESTED TO SUPPLEMENT THIS CREATIVE BRIEF) This form is part of our proven methodology. We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award-winning, effective and consistent work for you our client. 1 7 WHO ARE YOU? DOMAIN & HOSTING? WHAT DO YOU DO? ____________________________________________________ DO YOU CURRENTLY OWN A DOMAIN OR HAVE A HOST? _________________ ___________________________________________________________________________ ___________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2 8 YOUR OBJECTIVES TECHNOLOGY / UPKEEP WHERE DO YOU WANT TO GO? _________________________________________ FLASH-BASED OR STANDARD HTML? ___________________________________ ___________________________________________________________________________ WILL YOU NEED A FORM PEOPLE CAN FILL OUT AND SUBMIT? ____________ ________________________________________________________________________ UPDATE PROBABILITY? WEEKLY MONTHLY WHEN NECESSARY 3 9 DESIRED RESULTS & VISION PREFERENCES HOW WOULD YOU LIKE TO BE PERCEIVED? ______________________________ NAME A WEBSITE YOU LIKE? ____________________________________________ ___________________________________________________________________________ NAME A WEBSITE YOU DON’T LIKE, WHY? _______________________________ ________________________________________________________________________ ________________________________________________________________________ 4 10 TARGET MARKET E-COMMERCE CAPABILITY WHO IS YOUR AUDIENCE? DEMOGRAPHIC? ______________________________ DO YOU PLAN TO SELL ITEMS? __________ IF SO, HOW MANY? ____________ ___________________________________________________________________________ IF YES, DO YOU HAVE A MERCHANT ACCOUNT? _________________________ ________________________________________________________________________ IF SO, WITH WHOM? ___________________________________________________ 5 11 COMPETITION KEYWORDS WHO IS YOUR PRIMARY COMPETITION? _________________________________ WHAT KEYWORDS BEST DESCRIBE YOUR BUSINESS DEPENDABLE EDGY INTEGRITY PRECISION ___________________________________________________________________________ PROGRESSIVE STRONG FUN ORIGINAL TRADITIONAL ENTHUSIASTIC SERIOUS MAINSTREAM ________________________________________________________________________ ESTABLISHED UNIQUE HI-TECH 6 12 SUCCESS CRITERIA MARKETING REPORT DEFINE HOW YOU WILL JUDGE A SUCCESSFUL PROJECT? _________________ HOW WOULD YOU LIKE TO GET THE WORD OUT? (CHECK ALL THAT INTEREST YOU) SEARCH ENGINE SUBMISSION LINK SHARING ___________________________________________________________________________ DIRECT MAILING PROMO WORD OF MOUTH INDUSTRY SITE POSTINGS UPDATES TO SITE ________________________________________________________________________ INDUSTRY TRADE AD COLD CALLING E-MAIL PROMOTION > TEMPLATE LAST UPDATED: 04.05.04
3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT ORGANIZE YOUR THOUGHTS: A well-crafted website only comes about with the proper pre-project information gathered and organized. So take the time to organize your thoughts and fill out the information below. If you are a ‘Visual Thinker’ then we encourage you to download our ‘Site Template’ which will give you a visual basis for writing down your information. To download this helpful resource go to our ‘Forms’ section of our website and click on the desired form. Feel free to make as many copies of this form as needed. If you have questions, email us at info@3howards.com HOMEPAGE WHAT INFO GOES HERE? _____________________________________________________________________________________________________________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES SUB SECTIONS LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. NO._____________ NAV Category Name: __________________________________ A. ________________________ D. ________________________ Description: ____________________________________________________________ B. ________________________ E. ________________________ ______________________________________________________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES SUB SECTIONS LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. NO._____________ NAV Category Name: __________________________________ A. ________________________ D. ________________________ Description: ____________________________________________________________ B. ________________________ E. ________________________ ______________________________________________________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES SUB SECTIONS LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. NO._____________ NAV Category Name: __________________________________ A. ________________________ D. ________________________ Description: ____________________________________________________________ B. ________________________ E. ________________________ ______________________________________________________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES SUB SECTIONS LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. NO._____________ NAV Category Name: __________________________________ A. ________________________ D. ________________________ Description: ____________________________________________________________ B. ________________________ E. ________________________ ______________________________________________________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES SUB SECTIONS LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. NO._____________ NAV Category Name: __________________________________ A. ________________________ D. ________________________ Description: ____________________________________________________________ B. ________________________ E. ________________________ ______________________________________________________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES SUB SECTIONS LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. NO._____________ NAV Category Name: __________________________________ A. ________________________ D. ________________________ Description: ____________________________________________________________ B. ________________________ E. ________________________ ______________________________________________________________________ C. ________________________ F. ________________________
3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT ANY OTHER THOUGHTS: Use this form to elaborate on any additional information you feel is needed for this project. If your project deals with Flash-based interactive work and you have no need for a full blown web project then use this page to suplly us with any additional information (other than what is listed below) needed to produce it. ADDITIONAL INPUT ANY OTHER THOUGHTS WE SHOULD KNOW ABOUT? ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ FLASH INTERACTIVE VISUAL CUES WHAT TYPE OF FLASH APP DO YOU NEED? (CHECK ALL THAT APPLY) USE THIS SPACE TO SKETCH A CONCEPT IDEA. (THIS IS AN OPTION) NAV SYSTEM MAP FORM GUI DESIGN INTRO/SPLASH PRE-LOADER GAME ANIMATION OTHER: ____________ CD-ROM BANNER AD ______________________ WHAT FLASH PLAYER / PLATFORM VERSION OF PLAYER AND PLATFORM YOU ARE TARGETING? PLAYER VERSION: PLATFORMS: 5 & ABOVE Windows 98 MAC OSX & Below 6 & ABOVE Windows 2000 Linux 7 & ABOVE Windows XP Other: _____________________ FLASH FILE SPECS DETAILS. Sizing: W ______pixels H ______pixels Frame Rate: ______________ Target File Size: _____________ k Custom Color Library: Yes _________ will provide No ______ open ADDITIONAL INPUT ANY OTHER THOUGHTS WE SHOULD KNOW ABOUT? ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ Once this form has been completed please fax to Matthew and Emma Walker at 801.460.3483. If you have any questions please feel free to contact us at info@3howards.com or by telephone at 573.289.9281.

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