Advertising, Promotion and other aspects of integrated marketing communication

• National Advertising Review Council (NARC) . Responsible for receiving or initiating, evaluating, investing, analyzing and holding initial negotiations with an advertiser on complaints or questions from any source involving truth or accuracy of national advertising • NARC Organizational Units. The Children’s Advertising Review Unit (CARU) . National Advertising Review Board (NARB) . Council of Better Business Bureau’s National Advertising Division (NAD)