Doctoral thesis of Philosophy: What drives the rapid upgrading behaviour of consumers of electronic products?

This study investigates a number of the drivers of upgrading speed within consumer electronic products. The main constructs under investigation are psychological predisposition to rapidly upgrade (PPRU), product factors (PF), vicarious innovativeness (VI), vicarious adoption (VA), and disposal orientation (DO). In addition, a consumer’s intention to quickly upgrade in the future (FIU) is also investigated.