Giải pháp cho du lịch Nam Trung Bộ và Tây Nguyên

THjTRUdfNG<br /> <br /> <br /> <br /> <br /> 6IAI PHAP cue PI LICP t<br /> <br /> <br /> KoMi Iftmq bf u^ Tat) Kgcujeit<br /> • ThS. DO V A N TINH<br /> DH Duy Tan TP. Da N i n g<br /> <br /> Nam d VI trf trung €0 cua ca<br /> nudc CO tong di$n tfdi tu nhien<br /> chiem 23% tong di$n tfch ca nUdc<br /> gom 8 tinh, ihanh theo thijf tU Bac -<br /> Nam: Da Nang, Quang Nam.<br /> Quang Ngai, Binh Dinh, Phd Yan,<br /> Khanh Hoa. Ninh Thudn va Binh<br /> Thu$n va 5 tinh Tay Nguyen: Kon<br /> Tum. Gia Lai, Dakiak, Dak Nong.<br /> Lam Dong. Mien Trung covitrf<br /> dhien luoc quan trong. la dau moi<br /> giao thong cua ca nUdc va khu vitc<br /> Tieu vung song Mekdng tren Hanh<br /> lang klnh ^Dong - Tay (1.450km). dtfdc ltfa chpn la mdt trong phyc vu cho vlec phdt tridn<br /> Tmng th& ky h^ nh$p kinh tequoc nhifng linh "vtfc tfu tidn vd thu hiit nhiJng dtf dn du lich, cdng nghiep<br /> te. mien Trung dang duac biet den ddu ttf trong thdi gian tdi ciia quy md ldn cd the tap trung phat<br /> midn Trung, bdi vi vdi nhifng di trien 6 khu vtfc nay.<br /> nhum^t khu vue tang trudng nang<br /> s a n vdn hda thd gidi nhtf cd dd Nhtfng trdn ddy chi phdn ndo<br /> dpng doi vdi cac nha dau tu va kinh<br /> Hud, phd cd Hdi An, thdnh dja the hien thd manh ttfdng dd'i ciia<br /> doanh trong va ngoai nudc. My Sdn..., vd thidn nhien tfu ddi<br /> midn Trung vi nd chtfa thd hien<br /> vdi nhiJfng niii non, sdng bidn... dd stf khde biet cd bdn vd sdn pham<br /> idn Trung cd tidm tao ra eho midn Tmng cd mdt dich vy so vdi cdc didm du lieh<br /> <br /> M nang vd he thdng<br /> edng bien ntfdc sdu,<br /> san bay d ddu khap cdc dia<br /> tidm ndng phdt tridn du ljch h(3n<br /> b a n so vdi cdc dia phifdng khde.<br /> Ddc biet du lich mien Tmng cdn<br /> khac cua cdc ntfdc trong khu vtfc.<br /> Cy the Id tdi nguyen du lich cua<br /> midn Trung thtfc chat van cdn d<br /> phifdng, nhufng khu edng nghiep, gan vdi nhifng bdi bidn dep ddy dang tidm ndng, cdn rat thd sd<br /> khu kinh te vdi cd chd, chinh nang gid, nhifng mdn dn mang ndn thu nhap vd du lich vdn cdn<br /> sach vtfdt trdi vd dinh htfdng phdt ddc trtfng htfdng vl bien vd nhifng thd'p; Stf Udn kdt giifa cdc dia<br /> trien mdt sd ngdnh cdng nghidp con ngtfdi midn Tmng hidn hda phtfdng trong vide thu hiit cdc<br /> ldn cd sufc Ian tda dtfdc phdt huy mdn khdeh cd the ldm hai ldng nhd ddu ttf van chtfa chat che,<br /> mdt edeh triet dd, ndi ddy se Id du khdeh, ddng thdi du lieh d ddy ddng bd; He thdng giao thdng, ha<br /> rapt trong nhifng diem ddn h a p cdn hdi ty cdc ydu to khde nhtf tdng vdn cdn ydu nen vlec ke't nd'i<br /> ddn eua cdc nhd ddu ttf trong va ngudn n h d n Itfc ddi ddo, ngudn ciing gap nhldu khd khan.<br /> ngodi ntfdc. Linh -vifc du lich se tdi nguydn dat dai phong phii dd Bdn canh dd, cdc s a n ^^^<br /> THOONG MAI So 11/2012 1 3 7<br /> THITRUIKNR<br /> <br /> tl^n ich ciia cdc djeh vy du lich<br /> cdn kem xa so vdi cdc nifdc<br /> trong khu vtfc<br /> Mien Trung can phdi ddi mat<br /> vdl nhifng vdn dd cdn tdn tai<br /> khac niJa dd Id cd sd ha tang ve<br /> giao thdng. du ljch va cd sd vui<br /> chdi. gidl tri cdn thidu. ciing nhif<br /> vii-e tidp tfng nhffng cd che UU dai<br /> (iia Chinh phii dau ttf cd s6 ha<br /> tdng ky thudt cho du ljch mien<br /> Tmng trong nhifng ndm qua hdn<br /> 678 ty ddng, chidm 42,5% tdng<br /> ngudn ngdn sdch ddu ttf cd sd ha<br /> 'y^jH Thanh dja My Son tang cho du ljch ed nydc (1.596<br /> ty ddng), nhtfng kinh te du ljch<br /> pham (111 ljch van hda lieh vu phat huy lpi the siin mien Tmng vd Tdy Nguyen van<br /> chtfa thifc Slf hap dan; l>ao ddng pha 111 du lieh ( lia mien Trung, chtfa biJt phd. Cdc sdn pham du<br /> boat ddng trong linh vtfc van hda. (lay manh phdt trlcn khdng gian ljch cdn qud ngheo ndn, mpt so<br /> du ljch cdn thieu va ydu vd nflng du ljch. xay dtfng va ndng cap cd dja phifdng qud di/a ddm vao cac<br /> life gidi kinh doanh khdeh san sd ha tiing ky thudt. nhd't la giao di sdn vdn hda the gidi ma khong<br /> d midn tmng dang phdi dd'i mat thdng, xiic tidn va qudng bd du biet cdch khai thdc ciing nhif<br /> vdi van dd thieu ngudn nhan life. ljch ra ntfdc ngodi vd trong nifdc qudng bd diing tam, nen cOng<br /> So Itfdng lao ddng chtfa qua ddo nhtf xay dtfng cdc thtfdng hieu chifa xdy dUhg difdc thifdng hieu<br /> tao chidm tdi 70% tdng sd lao cho sdn p h i m du lich... Tuy rieng cho minh dd cd the thu hiit<br /> ddng trong ngdnh du ljch midn nhien. cho d e n nay kdt qud dat nha ddu ttf. Cu the la so vdi muc<br /> trung; trong dd sd dtfdc ddo tao dtfdc ttf linh vtfc ndy cdn qud tidu dat ra trtfdc day Id den den<br /> qua cdc he dai hpc. eao dang vd thd'p. lifdng khdeh qud'c td den ndm 2010 midn Trung thu hiit<br /> tmng cdp chidm khdng qud 8%; midn Trung vdn cdn it; trong khi 2.1 trieu du khach qud'c te va 8<br /> He thd'ng Itfu tni ciia midn Tmng dd ty le khdeh quay trd lai ldn 2 trieu khdeh du lich ndi dja, thi<br /> ciing chtfa xufng tdm de khudeb ciing qua manh mun. Dd Id chtfa thi/c td con sd nay vdn cdn kha<br /> trtfdng du lich; Viec qudng bd kc ddn chd't lifdng phuc vu. si/ khiem tdn. pCem bieuj.<br /> ddnh cho midn Tmng cung chda<br /> thtfc Slf diing mifc...; Sd dy an LiTi^t khach d§'n mi§n Trung 2009 2010<br /> ddu tlf dtfpc thu hut vdo linh v\fc<br /> 4000000<br /> vdn hda - the thao vd du ljeh vdo 35200C<br /> \<br /> mien Trung cd tdng manh, nhtfng 3500000<br /> vdn cdn rdt thd'p so vdi nhu cdu 3000000 28790' 1<br /> - c--•^im>t9-i<br /> :-54'.-:i 0<br /> phdt tridn dd thtfc hien nhifng 2500000<br /> muc tieu chidn Itfdc. i<br /> 2000000 H j —<br /> Tdng ngudn vdn ddu ttf cho 1500000<br /> kinh td du ljeh midn Trung trong 7 9600: )<br /> 1000000 c 97DI5 ] -- e1600 p<br /> <br /> • •<br /> ndm 2005 dtfdc xde djnh la<br /> 500000<br /> 240,6 trieu USD vd giai doan<br /> 2006 2010 tdng mufc ddu ttf Id 0 1<br /> 2009 2010 2011<br /> 1.131 trieu USD. Vd'n dd ddt ra<br /> • Td ng lu at kt- ach • K hSch qu6c td D K h^ch n6i d a<br /> Id t a p trung khai thdc vd phdt<br /> trien thi tnfdng du lich qude td. (Nguon: Tinh todn tii so lieu Nien gidm thdng ke<br /> da d a n g hod cdc sdn p h a m du cdc dia phiiOng uo^^yiifdc qua cdc nam)<br /> <br /> 3 8 1 THOONG MAI So 11/2012<br />  THITRUdING VIR<br /> Lifdng khdeh du lich qude te den h a n g mdt cdch tdt nhd't. ddng bdo ddn tdc thidu sd,<br /> midn Tmng trong sudt thdi gian Bdn canh dd. cdc DN du lich khuydn khich phdt tridn cdc loai<br /> tif 2009 2011 ludn dao ddng midn Tmng cdn day manh bdn hinh du ljch gdn vdi bdo tdn ttf<br /> trong khodng ttf 17 19% tdng nhien vd vdn hod, tranh thu stf<br /> nifa vide qudng bd, xiic tidn<br /> Wdng khdeh qude td di lai giifa tham gia ciia cdng ddng vdo<br /> nhdm dtfa nhidu thdng tin hdn<br /> cdc dia phtfdng trong ed ntfdc. phdt tridn du ljch. Ddng thdi,<br /> nufa tdi du khdeh trong vd ngodi<br /> Lifdng khdeh ndi dia d e n khu nang cao ndng Itfc qudn ly nhd<br /> ntfdc. Cdn cd stf Hen ket chdi<br /> vtfc hdt sufc khiem tdn, ntfdc vd du ljch dd ddp ufng ydu<br /> che vdl cdc cd quan qudn ly du<br /> clu khodng 2 2,5%. cdu phdt tridn du ljch, day<br /> lich dja phifdng, cdc ddn vj cung<br /> Ket qua Id tdc dp tang GDP du ufng djeh vu dd tao ra ldi the vd m a n h cdc boat ddng tuyen<br /> lich midn Trung binh qudn chi sdn pham, gidi thieu nhidu hdn truydn gido due gdp phdn nang<br /> dtfdi 15% (giai doan 2005 niJa nhiJng sdn pham mdi vd sdn cao nhdn thufc ciia cdng ddng vd<br /> 2010), Id mdt trong nhiJng vung<br /> midn ed ldi thd du lich ldn nhat<br /> cd ntfdc nhifng ngdnh du lich<br /> Midn Trung chi ddng gdp chtfa<br /> de'n 7% tdng thu nhdp toan<br /> ngdnh. Hien nay, ddng gdp ciia<br /> ngdnh du lich midn Trung chi<br /> chidm 6,89% tdng thu n h a p du<br /> lich todn qud'c. Ddy la mdt con so<br /> dang bdo ddng vi midn Tmng<br /> dang ldng phi ngudn tdi nguyen<br /> du lich md khdng phdi ndi ndo<br /> ciing cd.<br /> Gidi bdi todn cho du ljch<br /> midn Trung trong bdi cdnh hdi<br /> nhdp qude td Id cdn cd stf k e t<br /> ndi tich ctfc gitfa nhiing dia<br /> phifdng midn Trung trong boat<br /> dpng du lich. vdn hda. Cdn tao<br /> ra cdc mdi Udn kdt giUa cdc dja<br /> phydng vdl ede Bd, ngdnh lidn 'I Ban Don<br /> quan trong viec tidn h d n h ede<br /> thu tue h d n h ehinh lien quan pham lidn ket, htfdng ddn ldi ich phdt trien du lich; Cd chich<br /> den hoat ddng du lich, cdn ed ciia khdeh hdng, khai thdc sdch thu blit cdc dtf dn ddu ttf<br /> stf chia se cua Idnh dao dia m a n h me ngudn khdeh trong vd trtfc tidp ntfdc ngodi vd phdt<br /> phtfdng vdi cdc nhd ddu ttf trong ngodi ntfdc. tridn du ljeh, cdc dtf dn phdt<br /> viec gidi quydt nhiJng khd k h d n Dd hd trd cho cdc DN, ngdnh tridn ha tdng ndng thdn. Hd trd<br /> phdt sinh trong thtfc te, chia sd du lich midn Tmng ndi chung kinh phi ngdn sdch phdt trien<br /> thdng tin, hd trd xiic tien qudng cdn t h a n trpng trong vide ltfa ha tdng du ljch, tfu tidn eho<br /> bd. Ngdnh du lich midn T m n g chpn cdc nhd ddu ttf cd tidm Itfc vung midn mii vd viing cdc ddn<br /> can xde dinh rd rang, chia khda vd thtfc stf mud'n ddu ttf chuf tdc thieu sd. Chii trpng xdy dtfng<br /> thdnh cdng trong klnh d o a n h khdng phdi ddn midn Tmng de cdc sdn p h a m du lieh dae thu,<br /> noi chung vd kinh doanh du lieh giif d a t ddu cd; tao ra ed chd, h a p ddn vd cd sufc c a n h tranh<br /> ndi ridng bao gid ciing Id vi the chinh sdch thudn ldi cho dau ttf trong khu vyc vd qude td tidn tdi<br /> tren thifdng trtfdng, dinh vi vd du lich, khuyen khich dau ttf vdo xdy difng thtfdng hieu du lich<br /> thoa mdn nhu cdu cua k h a c h cdc khu vtfc midn mil vd viing midn Trung •<br /> <br /> THOONG MAI S511/2012 1 3 9<br />