Giải pháp phát triển hoạt động cung cấp thông tin thị trường cho các doanh nghiệp

NGHIEN CUU - TRAO DOI<br /> <br /> <br /> <br /> <br /> G i a i p h a p p h a t t r i e n b o a t d o n g e n n g c a p<br /> <br /> <br /> <br /> t h o n g t i n t h j t n i t i n g c h o c a c d o a n h n g h i e p<br /> <br /> <br /> • BO VAN CHIEN - Kim ngach. cd cau hang hoa Ngudn thdng tin trong nddc<br /> XNK chung va phan theo mat dddc cung cap td cac cd quan<br /> Giam doc Trung tam Thong tin<br /> hang, theo thi trddng; thdng tin chuyen nganh va<br /> Cong nghi$p va Thuong mai thdng tin dai chung vdi ddn vi sif<br /> - Chinh sach ty gia, lai sua't<br /> VND, bien ddng va xu hddng ty nghiep Nha nddc, cac cd quan,<br /> Thddng mai Viet Nam gia hoi doai cac loai ngoai te thdng tan nddc ngoai, cac Hiep<br /> tu" khi bdt dau cong manh, thdng tin ve ddi tac, ban hdi DN/Hiep hpi nganh hang:<br /> cuqc "doi mdi" da hang trong va ngoai nddc, chi sd cac To chdc phi Chinh phu trong<br /> phdt trien manh me. Gdn lien va ngoai nddc...; cac Website;<br /> chdng khoan;<br /> vdi thddng mai la thi trddng, cong thdng tin cua Chinh phii:<br /> - Cac quy dinh, tieu chuan,<br /> DN vd thong tin thi trddng. Vai cac cd quan td van va cung cap<br /> che tai, rao can cung nhd nhdng thdng tin chuyen nganh; cac ddn<br /> tro, tinh chat quan trong va chu trddng, chinh sach kinh te,<br /> vi nghien cdu, cac cd quan<br /> hieu qua cua thdng tin thi thddng mai dau td phat trien cac<br /> thddng vu va cd quan ngoai giao<br /> trddng trong nhdng nam qua nganh, cac linh vdc kinh te<br /> 6 nddc ngoai, nhdm hoac ca<br /> dd dddc cdc DN Viet Nam tdng trong nddc, ngoai nddc;<br /> bddc nhan thdc dddc tot hdn. nhan cac nha td van...<br /> - Cac thdng tin lien quan. Ngudn thdng tin ngoai nddc:<br /> Tuy nhien theo so lieu khdo<br /> nhd: quan he kinh te qud'c te cung cap dddi dang dich vu cua<br /> sat nam 2008 cua Trung tam<br /> (song phddng, da phddng) v.v.... cac hang thdng tin Idn nhd:<br /> thdng tin Cong nghiep vd<br /> cac thdng tin khac nhd: thdi DownJonh, CNN, Reuter, Nexis-<br /> Thddng Mai (Bp Cong Thddng)<br /> tiet, khi hau, thien tai, sd cd" Lexis,....<br /> so DN cd sd dung dich vu td<br /> anh hddng tac ddng tdi cung<br /> van vd cung cap thdng tin thi Trong thdc te, npi dung<br /> cau gia ca hang hda, ldu thdng<br /> trddng cua Viet Nam cdn thdp thdng tin dddc cung cap td hai<br /> hang hda v.v...<br /> (43,33%). Dieu nay dan den<br /> hieu qua sdn xuat kinh doanh Bieu dd 1. Loai h i n h thdng t i n t h i trudng<br /> cdn han che vd Id nguyen nhan chu y e u ma DN quan t a m<br /> cd ban cua sd phdt trien chda<br /> 80 • Gid ca rr so%<br /> ben vdng cua nhieu DN Viet<br /> 70 • Ddi tdc trong. ngodi nadc 80%<br /> Nam hien nay.<br /> 60<br /> Thuc trang hoat dong cung 50 • Mejt hing. sdn phd*m 68%<br /> cap thdng t i n t h i trudng cho 40<br /> cac DN Viet Nam 30 • Thdng tin khdc 18%<br /> Vd npi dung thdng tin. thdng 20<br /> tin thi trddng dddc hau het cac 10<br /> DN quan tam chu yeu va trddc 0<br /> Nguon: Trung tam Thdng tin Cong nghiep vd ThdOng mgi<br /> het la:<br /> - Didn bien quan he cung Ve ngudn thong tin: ngudn tin ngudn nay vd cd ban la nhd<br /> cau, gia ca; dddc dd cap la cac thdng tin nhau nhdng tdn tai mot so van<br /> - Chi sd' gia ca cac loai dddc phat di bdi cac cd quan dd vd chat lupng thdng tin ma<br /> nguyen lieu, vat td. hang hda chuyen thdng tin vd thi trddng cac cd quan cung cap thdng tin<br /> tren thi trddng npi dia Viet Nam bao gdm ngudn thdng tin trong Viet Nam chda cung cap dddc.<br /> va XK. NK: nddc va ngoai nddc: cu the la:<br /> <br /> 6 THUONG MAI So 33/2010<br />  | NGHIEN CPU-TRAP DPI<br /> <br /> <br /> + Tinh chi tiet va he thong dich vu cung cap thdng tin thu dddc nhieu DN danh gia cao.<br /> trong tdng loai thong tin. Vi du, phi nhd. Dac biet da cd nhdng Gan 5% so' DN cho rang dich vu<br /> dda tin ve gia ca phe Robusta Cty di chuyen sau vao mot hoat td van va cung cap thong tin thi<br /> XK thi phai co du thong tin ve ddng dac thu nhd cung cap cac trddng d Viet Nam chda that sd<br /> tdng loai ca phe theo pham cap bao cao kinh doanh tdng hdp va mang lai hieu qua doi vdi hoat<br /> chat Iddng, do nddc nao XK; co chuyen sau cua DN thong qua ddng san xuat - kinh doanh cua<br /> he thong cac mtfc gia theo cac cong cu Internet. Tuy nhien, chat hp. Hdn 50% so' DN dddc hdi<br /> loai ca phe, theo tdng thi Iddng thdng tin thddng khong cho rang chat Iddng dich vu<br /> trddng...; thong tin dddc neu cd vddt trpi hdn so vdi nhdng ngudn cung cap thdng tin thi trddng<br /> the khai quat, ngan gpn hoac chi thdng tin vd'n da midn phi. chda lam thoa man yeu cau, ddi<br /> tiet cu the va phai day du. Con so' thdng ke qua dieu tra hdi thdc tien san xuat kinh<br /> + Tinh day du thdng tin cho cua cac cd quan thong tin da doanh. Tuy nhien, cung cd<br /> nhieu loai, chung loai hang hoa. tien hanh cung cho thay: cd tdi 6,67% so' DN dddc hdi danh gia<br /> 2/3 so DN tra ldi ddu cho rang cao vd chat Iddng cua dich vu<br /> Vi du, cd du thdng tin chi tiet,<br /> hp luon tan dung va khai thac nay (Bieu dd 3).(Xem trang ben)<br /> dddc dda tin d cung mot thdi<br /> diem va he thdng cho cac loai tdi da thong tin td cac ngudn Ket qua dieu tra cung cho<br /> nong san nhd che, ca phe, bot dddc cung cap mien phi thay chi cd 6,67% so DN danh<br /> mi, gao, ngd... XK; (63,33%). So' DN chi cho dich vu gia cao dp tin cay cua dich vu td<br /> td van va cung cap thong tin thi van va cung cap thdng tin thi<br /> + Tinh day du thdng tin dap<br /> trddng dddi 500 USD hang nam trddng; 40,0% so DN kha tin<br /> dng doi vdi nhieu llnh vdc thi<br /> chie'm binh quan 16,67%; td cay vao dich vu nay va 50,0 %<br /> trddng. Vi du, cd du thdng tin ve<br /> 500 - 1.000 USD chie'm 10 % va cho rang dp tin cay cua dich vu<br /> thi trddng tien te, chdng<br /> cung chi xa'p xi 10% so' DN cd neu tren dat mdc binh thddng;<br /> khoan... va cho nhieu thi trddng<br /> mdc chi phi cho hoat ddng thu cd 3,33% tra ldi cac thdng tin<br /> nhd thi trddng EU, Hoa Ky...; thi<br /> thap thong tin dat tren 1.000 thi trddng hien chi cd gia t r i<br /> trddng thep, td, sdi, vang... cung<br /> USD (Bidu dd 2) tham khao.<br /> cac thdng tin lien quan).<br /> Vd chat Iddng thdng tin: Kha nang tie'p nhan thdng<br /> - Tinh thdi sd: nhieu lan trong thdng tin thi trddng dddc td van t i n t h i trudng cua DN<br /> ngay, trong tuan tuy theo mdc dp<br /> khai quat hay cu the cua thdng Bieu do 2. Mute c h i p h i cho dich v u tu* v a n<br /> tin trong ngay (cd the 5 phut/Ian va cung cap thdng t i n t h i tru'dng cua DN<br /> hoac it hdn vi du ddi vdi thdng<br /> tin ve gia ca tai cac san giao dich Khai thac mien phi 66.33%<br /> hang hoa tren the gidi).<br /> Duo'i 500 USD/nam 16.67%<br /> - Tinh chinh xac: nhin chung<br /> cac hang tin nddc ngoai ddu la 500 - 1000 USD/nam i 0 %<br /> <br /> <br /> <br /> cac hang tin uy tin, hung manh, Tren 1000/nain %<br /> 10<br /> <br /> lau ddi: cd td chdc thdng tin cap<br /> I. thdng tin trdc tie'p rat sau,<br /> rpng khap va dda tin cd dp va cung cap theo cac hinh thdc, Dich vu td van va cung cap<br /> chinh xac cao. phddng thdc khac nhau; nhin thdng tin thi trddng dat hieu<br /> Ve chi phi cho cac ngudn tin: chung kha da dang va phong qua cao hay thap khdng chi phu<br /> nhidu thdng tin dddc cung cap phu. Tuy nhien, khdng phai mpi thupc vao nang ldc cua td chdc<br /> mien phi Cac td chdc, DN hoat thdng tin ma DN thu thap dddc hay cd quan cung cap dich vu<br /> dong trong linh vdc nay cd ngudn ddu phan anh dung, kip thdi cung nhd chat Iddng hay dp tin<br /> tai chinh thddng chi dda vao cac didn bien va sat hdp vdi cay cua thdng tin ma no con<br /> ngudn quang cao hoac dddc hd nhdng bien ddng cua tinh hinh phu thupc rat Idn vao kha nang<br /> trd kinh phi td cac hoat ddng thdc tien. Chat Iddng cua dich tie'p nhan va xd ly thdng tin cua<br /> kinh doanh khac. Mot so to vu td van va cung cap thdng tin ban than cac DN dddc<br /> chdc. DN cung da hinh thanh thi trddng tai Viet Nam chda cung dng.<br /> THUONG MAI So 33/2010 I 7<br /> NGHIEN CUU -TRAO 001<br /> <br /> Bieu do 3. Danh gia cua DN ve chat lupng dich v u vu td van va cung cap thong tin<br /> tu" van va cung cap TTTT d V i e t Nam thi trddng co phi: khdng chi<br /> " ddng lai d viec trdc tie'p tim<br /> 50 • A 6<br /> ' 6 7 % kie'm va xd ly thdng tin thi<br /> trddng tren cac phddng tien<br /> 40 • Kha tot 4 0 %<br /> thdng tin dai chung hoac mien<br /> 30 phi: trong khi cac kenh thong<br /> • B i n h thuong 3,33%<br /> tin nay chda the phan anh ddy<br /> 20 du cac yeu to' thi trddng can<br /> • Chua hieu qua 50%<br /> 10 thiet phuc vu kinh doanh.<br /> - Cd cd che. chinh sach huy<br /> dong cac ngudn ldc tai chinh, cai<br /> Nhin chung hau het cac DN thdng t i n t h i tnidng cho cac<br /> thien tdng bddc nang ldc cong<br /> da su" dung may tinh ket nP'i DN Viet Nam<br /> nghe, ky thuat tai cac cd quan,<br /> Internet de tie'p can thong tin tu" Qua danh gia thdc trang nhu ddn vi cung cap thdng tin thi<br /> cac "kenh. Iu6ng" khac cdu; phan tich xu hddng hoat trddng cung nhd tai cac DN theo<br /> nhau. Tuy nhien ket qua didu tra dong va phat trien kinh doanh hddng hien dai hda thdng qua<br /> nam 2009 cho thay chi co gan thddng mai tai Viet Nam va qud'c cac hinh thdc ddu td nha nddc,<br /> 70% so DN dddc khao sat co te; phan tich danh gia dac diem DN. tai trd td cac ngudn vdn dau<br /> tren 2 nhan vien cd the khai phat trien kinh te Viet Nam ve td nddc ngoai (FDI) hay ngudn<br /> thac thdng tin thi trddng qua cd ban de tao ra dddc mdi vdn vien trd (ODA) nhd la mot<br /> mang Internet; 20% so DN chi trddng thdng tin thi trddng ca ve hinh thdc tao ddng cac ngudn<br /> cd 1 nhan vien dam nhan dddc td chdc, hoat ddng, cd mot so ldc ban ddu. Tren cd sd do co<br /> cong viec nay. giai phap nhdm phat trien cung the md rpng ra vdi cac DN td<br /> Ngoai ra, quy trinh dng dung cap thong tin thi trddng cho cac nhan theo hinh thdc tai trd, cho<br /> thdng tin thi trddng tai cac DN DN nhd sau: vay vdi lai suat thap vdi dieu<br /> cdn rat khac nhau. Tuy theo quy - Xuc tien hoat ddng cung cap kien kem theo.<br /> md DN, tinh chat hoat ddng va thdng tin thi trddng thdng qua - Da dang hoa cac dich vu<br /> chdc nang kinh doanh, yeu cau cac kenh npi bp (Hiep hdi DN...) do cac cd quan, ddn vi cung cap<br /> ve thdng tin va phddng thdc tiep trddc mdt tap trung hddng tdi so thdng tin thi trddng; md rpng<br /> nhan thdng tin cua Lanh dao Iddng DN vdn cdn chda quan pham vi thong tin; nang cao<br /> cac cap tai cac DN. Theo ket qua tam den gia ca (20%), chda quan chat Iddng dich vu. Hoan thien<br /> dieu tra. cac phddng thdc. mdc tam den thdng tin mat hang hoat dong td van va cung cap<br /> dp yeu cdu ve thong tin thi kinh doanh va lien quan (32%)... thdng tin thi trddng mot each<br /> trddng tai cac DN nhd sau: nhdm thuc day hoat ddng, ngan toan dien va mang tinh he<br /> DN da cd to chdc rieng bp quy danh cho tim hieu thong tin thdng hdn ve cac npi dung DN<br /> phan tie'p nhan. xd li thong tin thi trddng trong DN de tddng quan tam, bddc ddu la ddi vdi<br /> thi trddng tai xdng vdi tinh phdc tap, bien cac cd quan nha nddc co chdc<br /> ddng cua thi trddng Viet Nam va nang cung cap thdng tin, phan<br /> Cac DN vda va nhd<br /> the gidi hien nay. tich va dda ra cac giai phap vd<br /> Cac DN Idn cac bien dong cua thi trddng.<br /> - Nang cao nhan thdc. y<br /> DN xay ddng quy che bao cao Trong giai doan tie'p theo, tao<br /> thdc quan tam sau va ddy du<br /> thdng tin thi trddng cho cac cap dieu kien thuan ldi cho cac cd<br /> hdn tdi cac yeu to' dam bao<br /> lanh dao quan thdng tin Nha nddc. thupc<br /> kinh doanh bdn vdng thong qua<br /> Bao cao trdc tie'p Ban Giam Bp Cong Thddng va cac Bp<br /> he thdng va cac kenh didn dan<br /> doc kinh te khac thdc hien theo<br /> kinh doanh chuyen nganh hay<br /> hinh thdc lien doanh, lien ket<br /> Bao cao qua cac tdng. na'c xu" cac chddng trinh dao tao dddc<br /> mdt so bp phan trdc thupc cac<br /> li thong tin khdi tao va thdc hien bdi Bp cd quan nay vdi cac Cty thong<br /> Mot so giai phap co' ban Cong Thddng nhdm muc dich<br /> nham phat trien cung cap thuc day nhu cdu sd dung dich (Xem tie'p trang 18)<br /> <br /> 8 I THUONG MAI So 33/2010<br /> NGHIEN CUU-TRAO001 NGAN HANG OAU MOI TAI TRO- VON CHO 01/ i<br /> THEP TAM CAN N6NG 2 TRl£U TAN; NAM<br /> Cong ty Co phan thep tam Mien Nam<br /> CJ^ thong qua cac hoat (long<br /> 5<br /> SIGNING CEREMONY<br /> quo'c te. Cac NH nddc ngoai hoat ^•RRANGER TO ARRANGt THE FWAMCING OF OP<br /> -JSMfc. TO ?M TPY HOT STRIP U<br /> dpng tai Viet Nam, ngoai viec<br /> Souft»m Hw Strip Sfc* Coper*<br /> dda cac chuyen gia khu vdc va<br /> quoc te den Viet Nam de trdc<br /> tie'p quan ly va van hanh, cac<br /> NH nddc ngoai cung da thu hut<br /> dddc rat nhieu ngudn nhan ldc * 4<br /> co chat Iddng cao cua Viet Nam.<br /> Cac NHTM Viet Nam muo'n<br /> thu hut dddc nguon nhan ldc<br /> chat Iddng cao, trddc het can<br /> phai cd he thdng dao tao bai<br /> ban ca ve ly luan va thdc tien, . 1<br /> dong thdi phai cd mot cd che<br /> dpng ldc tap trung vao ngudn<br /> nhan ldc cd chat Iddng cao. td hoat dpng giao dich trdc tuye'n chinh quo'c te. Hien dai hoa cong<br /> moi trddng lam viec minh bach (Online), tao them nhieu san nghe ngan hang va he thdng<br /> den cd che chi tra tien Iddng pham gia tang cho khach hang thanh toan, chu trong hoat dpng<br /> thda dang nham thu hut dddc trong qua trinh giao dich vdi Marketing, da dang hoa va nang<br /> dpi ngu ngudn nhan ldc du ve so ngan hang. Nhin chung, cac cao tien ich cac sdn pham,<br /> Iddng, tang ve chat Iddng, tdng phdn mem ma mdt so NHTM DVNH hien dai dda tren cong<br /> bddc tao uy tin va thddng hieu dang dng dung ddu la nhdng nghe hien dai. Dap dng ddy du<br /> cua cac NHTM Viet Nam. phdn mem the he mdi dddc<br /> cac yeu cdu chu yeu ve mat cong<br /> Thd tdm, hien dai hod cong nhieu ngan hang tren the gidi<br /> nghe cho van hang he thdng<br /> nghe thong tin vd quan tri dang su" dung.<br /> nghiep vu ngan hang ban le.<br /> dieu hanh. Tao thuan ldi cho viec hien<br /> Cong nghe cua cac NHTM du dai hoa cong nghe ngan hang, Nang cao nang ldc quan tri<br /> dddc chu trong trong thdi gian nha't la he thdng thong tin quan dieu hanh, tang cddng so<br /> qua nhdng van bi danh gia la ly (MIS) va thanh toan dien td Iddng va chat Iddng dpi ngu<br /> yeu kem. Hien nay, nhidu ngan lien ngan hang, nhdm tang can bp cong nghe thong tin de<br /> hang da trien khai cac phdn cddng kha nang hpi nhap cua cd the dap dng dddc yeu cdu<br /> mem hien dai vdi chdc nang cac NHTM vao thi trddng tai cong viec •<br /> <br /> <br /> Kho khan ve kinh phi, trang nddc. Vi the, ben canh nhdng<br /> GIAI PHAP PHAT T R l f N . .<br /> thiet bi, phddng tien, nguon phan nan ve chat Iddng, tinh<br /> (Tie'p theo trang 8) thdng tin... de tim kie'm va khai chinh xac, tinh cap nhat cua<br /> thac thong tin sd cap cung cac thdng tin thi trddng dddc<br /> nhdng bat cap ve ngudn nhan cung cap, chung ta cdn xem xet<br /> tin td van chuyen nghiep ve thi ldc nen chat Iddng va dp chinh d tdm vi mo nhu cdu dddc cung<br /> trddng trong va ngoai nddc xac, cung nhd kha nang cap dng dich vu td van va cung cap<br /> nhd: Cty td van Mekongecono- nhat ma cac ddn vi td van cung thong tin thi trddng mot each<br /> mics. Cty Tdm nhin va Lien cap vdn cdn han che va thong hoan hao hdn, vdi dich vu da<br /> doanh: mot so Hiep hpi DN & tin chda mang tinh thdi sd cao dang hdn. Didu nay dang trd<br /> Hiep hpi Nganh hang... mot so' (37% so DN dddc tham van ddng thanh thach thdc dd'i vdi hoat<br /> cd quan thong tin nddc ngoai tinh vdi danh gid nay) la nhdng dpng cung cap thdng tin thi<br /> nhd: DownJonh, CNN. Reuter, thdc trang da ton tai kha lau trddng cung nhd dd'i vdi cac ddn<br /> Nexis-Lexis... trong pham vi cac cd quan cung vi thdc hien cung cap thong tin<br /> Danh gia chung cap thdng tin thi trddng nha thi trddng •<br /> 18 I THUONG MAI So 33/2010<br />