Lecture Business communication design - Chapter 7: Designing oral presentations

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Chapter 7 - Designing oral presentations. This chapter includes contents: Speak up, choosing a speech topic, speech goals, doing your homework, organizing your speech, visual aids, using electronic presentation software, types of speech delivery, after the speech.

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Nội dung Text: Lecture Business communication design - Chapter 7: Designing oral presentations

2/e P P T ©2007 by the McGrawHill Companies, Inc. All rights reserved.
7 Designing Oral Presentations ©2007 by the McGrawHill Companies, Inc. All rights reserved. McGrawHill/Irwin
Speak Up • The Fear Factor • How Can I Reduce Speech Anxiety? Practicing and rehearsing a speech can help to reduce your anxiety and build your confidence during delivery. © Keith Brofsky/Getty Images 3
Choosing a Speech Topic • What Should I Talk About? • What about a Really Big Topic?  Main idea ◦ central point you want to make with your audience that will run through the entire message 4
Speech Goals Speeches:  Informative  Persuasive  Requesting  Entertaining and special occasion 5
Doing Your Homework • Who Is My Audience?  Customized presentation ◦ carefully planned speech that is tailored to the specific needs, knowledge, perspectives, and background of an audience 6
Doing Your Homework • What’s the Occasion? • Where Do I Look for Information? • Using the Right Language 7
Doing Your Homework • Practice Your Spoken Language  Be clear  Personalize language  Adapt sentence grammar  Decrease sentence length  Avoid jargon  Active voice • Timing and Location 8
Doing Your Homework FIGURE 7.1 The Speech Location © Ryan McVay/Getty Images 9
Organizing Your Speech   Introduction ◦ brief opening opportunity to preview the main topic idea, establish credibility, and present a positive first impression 10
Organizing Your Speech • Introduction (continued) 1. Get their attention  Creative speaking ◦ art of gaining the audience’s interest by using entertaining speaking methods 11
Organizing Your Speech • Introduction (continued) 1. Get their attention (continued)  Anecdote  Ask a question  Examples  Use a quotation  Startling or surprising remarks  Humor 12
Organizing Your Speech • Introduction (continued) 2. Give them a reason to listen 3. Establish credibility 4. Relate to the audience and the occasion 13
Organizing Your Speech Late night talk show host Jay Leno routinely uses humor to capture his audience’s attention. As a professional comic, Leno finds humor an ideal attention getter. But other techniques may be more appropriate for your particular audience. © Reuters/CORBIS 14
Organizing Your Speech   Body ◦ substance of a speech that explains main ideas and backs them up with supporting details  Secondary ideas ◦ support your main ideas 15
Organizing Your Speech • Body (continued)  Chronological  Topical  Spatial  Cause and effect  Problem and solution 16
Organizing Your Speech   Conclusion ◦ ties together main points, inspires a next step, and provides a strong sense of closure  Connect your main points  Inspire a next step  Give a sense of closure 17
Organizing Your Speech • Don’t Forget Transitions  Transitions ◦ key words or short sentences that bridge one idea to another, the speech’s introduction to the body and the conclusion, or one speaker to the next 18
Organizing Your Speech • Don’t Forget Transitions (continued)  Ideas  Introduction of next speaker  Contrasts and comparisons 19
Visual Aids • Increase message clarity • Visually demonstrate and explain more than words • Increase audience interest • Dramatically extend audience recall of speech information 20