Master Thesis in Economics: Customer relationship management in the traditional retail banks in France

The researcher intended to address this fact within this dissertation and to understand whether the traditional retail banks are competitive towards the Internet banking and if the CRM have a positive impact on the customer loyalty in traditional banking? The study could contribute to the bank managers in France in order to help them in their actual strategy and the orientation of their future strategy. However the study could also be useful for bank managers in other countries. To consult more Economic essay sample, please see at: Bộ Luận Văn Thạc Sĩ Kinh tế