Saigon Co.op: Nhà bán lẻ thuần Việt - Cầu nối bền chặt trong chiến lược phát triển lâu dài của hàng Việt

KY NitM NBAY DOANH NHAN n f l NAM 13/10<br /> <br /> « < > tl Lt A* fMAi<br /> <br /> Saigon Co.op! Nha ban letliiaii Viet'<br /> ciu mi bk cUttrmg chim kifc<br /> ~ . p phdttrimlmduicmhan^Viet<br /> Ba N G U Y I N T H I KA<br /> Ttfng Gidm dfic<br /> <br /> <br /> l^n tgl kdnh bdn 11 sdn xudt vd nhd ban Id cdn xdc hl?n dgl; t^ 1$ Idl gOp caa hang<br /> <br /> H hi^n dgl chl chld'm<br /> khodng 20% t i n g<br /> thi trfldng bdn Id trong nfldc<br /> dinh ngay tfl ddu nhflng cam kdt<br /> cung ddng hdnh phdt triln dl<br /> mang Igl lpl ich thl^t thflc cho<br /> npi dia thdp hdn nhidu so vdi<br /> khd ndng sinh Idi cao cua cdc<br /> hdng NK,... Mac du vay. chiing<br /> nhflng CO tidm nang phdt triln ngfldl Udu dflng. Tfl do tgo dieu tPl vdn kidn dinh vPl chiln Iflpc<br /> rat ldn vd dfl kiln d i n nam ki$n cho nha sdn xudt hang Vidt caa minh bdng viec cam ket<br /> 2020 se chidm 40% thi phdn tham nhap thi trfldng tit hdn. ddng hdnh cung nha sdn xuat<br /> ban Id ca nfldc. Do vay sfl ding giup xSy dflng chdt Iflpng cdm hang Vi^t vdi nhflng chinh sdch<br /> hanh. ho trp cua cac nha ban nhdn cOa hang hda tot hdn. Vl^c cy t h i nhfl: dfla tidu chi sdn<br /> 11 hien dgl co vai trd dgc biet xSy dflng va Ifla chpn kenh phdm dgt Udu chuan Hang Viet<br /> quan trpng trong chien lUpc phdn phdl phu hpp. gdn b6, co Nam chdt Iflpng cao vao chinh<br /> phat trien ISu dai cfla nhflng dp bao pha rpng vd uy tin gop sdch chdt Iflpng cua Saigon<br /> nha sdn xudt hdng Viet, giup phdn rdt Idn vdo sfl thanh cong Co.op dl chpn lpc hang hoa dfla<br /> cua mpt thUdng hleu Viet. vao kinh doanh tai he thdng<br /> thuc day tham nhdp hdng Viet<br /> trong kenh bdn Id hien dgl nol Ddi vdi Saigon Co.op vd he Co.opmart - Co.op Food; lien<br /> thdng sidu thi Co.opmart, ngay k^t vpi cac nha cung cap d cac<br /> rieng vd sU phdt trien lau dai<br /> tfl nhflng ngay ddu di vao hoat tinh thanh trong cd nUdc de<br /> tren thi trUdng nol chung.<br /> dpng da xdc dinh lay chien lupc khai thac ngudn hang, tang cfl-<br /> Tac dpng tich cflc cua cupc Png ddu tfl cho cong tdc tnfng<br /> "npi dia hod" sdn pham kinh<br /> van dpng "NgflPl Viet Nam Uu bdy hang hod. Uu tien day<br /> doanh va "binh dan hoa" dich<br /> tien dung hang Viet Nam" lam manh cong tac qudng bd tuyen<br /> vu cung flng lam net dac trflng<br /> cho ty trpng hang Viet trong truyin vl chdt Iflpng hang hoa<br /> ridng CO cua h? thdng sieu thi<br /> kenh ban Id hien dgl da tang ro Viet nhdm ton vinh thUdng hieu<br /> Co.opmart. Vi vfiy, khi den vdi<br /> ret va hien chiem tfl 70 - 90% Co.opmart, khach hang vfla Viet tren cdc phfldng Uen truyen<br /> Ifldng hang hoa kinh doanh cOa cdm nhan dflpc sfl v&n minh, thong cua Saigon Co.op. Tich<br /> kenh nay. Bdng hogt dpng cua hien dai cua phfldng thflc ban cflc ngan chdn hdng hoa kem<br /> mpt nha ban Id hien dai thuan hang tu chpn. vfla thay gdn gui, pham chdt. hang nhai, hdng gid<br /> Viet, nhilu ndm gdn bo vdl binh dl, thdn thfldng cua chd gay thiet hgi den uy tin cua<br /> ngflPi tieu dung Viet va ddng truyen thing. Trong thdl gian hdng hda Viet Nam va lpl ich<br /> hdnh cung hang Viet, Lien hiep dau thflc hien chien Iflpc cua cfla ngfldl Udu dung.<br /> HTX Thfldng mgl TP. Ho Chi minh. chung tOl cung gap khong Doi vPi DN sdn xuat trong<br /> Minh (Saigon Co.op) da tgo it kho khan nhfl hdng Viet chfla nfldc cd uy tin, hang hoa chdt<br /> dUng dflpc cdu nil b i n chat CO flu th^ nil trpi tren thi Ifldng. ngudn cung cap dn dinh,<br /> trong chiln Iflpc phat trien lau trfldng: cac nha sdn xuat hang nhflng hp chfla co thfldng hieu,<br /> dai cfla hang Vl^t. Viet luc do van flu tien cho Saigon Co.op da hdp tac phat<br /> kenh bdn Id truyen thdng va rdt trien hang nhan ridng -g,,<br /> TnHdc hift, de ddm bdo co<br /> it quan tdm den kenh bdn 11 Co.opmart, k i t hdp lpl<br /> dflpc "cdu nil" ben chat thi nha<br /> THUimGIIIVSd2e/2012 1 9<br /> KY NitM NGAY DOANH NHANVitT NAM 13/10<br /> <br /> ^» t h i cgnh tranh ciia DN MrHicoDPmm<br /> sdn xudt vd thfldng hl|u Co.op-<br /> mart nhdm cung cdp cho thi<br /> trfldng cdc ding sdn phdm vdl<br /> gid cd tdt nhdt vd chdt Iflpng I n<br /> dinh. mang Igl lpl Ich thilt thflc<br /> cho ngfldl Udu dflng. Ddy Id cd<br /> hpi d l cdc DN gia tdng sdn<br /> Iflpng vd g6p phdn thOc ddy<br /> tdng trfldng doanh sd cho cdc<br /> ngdnh hdng. S6 Iflpng m^t hdng<br /> nhdn ridng Co.opmart dang bdn<br /> tgl cdc sidu thi Id hdn 200 mQt<br /> hdng tfl rdt nhidu nhd cung cdp<br /> Vl^t Nam.<br /> Nhidu ddn vt sdn xudt c6 dd cd 150 nhd sdn xudt hdng phdt triln mgng IfldI rpng khdp<br /> Udm nang nhflng thllu ngudn Vl^t tham gla vd d i n nay khi nhdm dfla hdng Vi^t din tdn<br /> Iflc tdl chinh, d$c blft Id cdc chfldng trinh dflpc bdt ddu vdo tay ngfldl tidu dung vd gla tdng<br /> HTX sdn xudt. Saigon Co.op Uln ngdy 27/8/2012 con sd ndy dd ^ trpng hdng Vl^t trong cd cdu<br /> hdnh flng vdn trfldc cho qud ldn d i n 600 nhd sdn xudt tham hdng hod kinh doanh. Tfnh din<br /> trinh sdn xudt, hudng ddn ky gla. Chfldng trinh ndy cQng dd thdl dilm ht^n nay. vdl vl$c<br /> thu$t va thu tyc. quy trinh cPng thu hut sfl quan tdm. tgo nidm khai trfldng md mdi thdm 5<br /> bd va thyc hi$n dung Udu chudn tin ddi vdl khdch hdng vd nhgn Co.opmart tgi TP. Hd Chi Minh<br /> chdt Iflpng theo quy djnh cua dflpc sfl Ong hp nhl$t Unh cua vd cdc tinh, 15 Co.op Food. 28<br /> Nha nfldc. hd trp thdm dinh ky nhflng nhd sdn xudt hdng Vl^t - ci^a hdng Co.op ndng ting so<br /> thugt nhdm ddm bdo Udu chudn nhflng ngfldl bgn ddng hdnh dilm bdn trong h? thing ldn 59<br /> cung Ong ddu ra caa sdn phdm thdn thilt trong suit qud trinh sldu thi Co.opmart. 46 cilfa hang<br /> Ve phia cdc nhd sdn xudt phdt triln. ldn mgnh cua hC Co.op Food vd 133 cda hang<br /> hang Vidt cung dd cung Saigon thing sidu thi Co.opmart. Co.op. Trong do dac bi§t chu<br /> Co.op ldn k l hogch. chudn bl trpng d i n vl^c phdt triln mgng<br /> Chung tdl nh$n thdy rdng sfl<br /> nguon hdng gid tdt de thflc hl^n Ifld! tgi cdc huy^n vung ven, cac<br /> ddng hdnh gifla nhd bdn 11<br /> nhidu chUdng trinh khuyin mdi. khu cdng nghi&p. khu chl xuat<br /> thudn Vl^t vd nha sdn xudt<br /> dgc biet la chfldng trinh "Tfl hdo ky tUc xd sinh vidn. Bdn canh<br /> hdng Vl^t Id sy ddng hdnh tdt<br /> hang Vl^t" hdng ndm mang din dd trung binh mdi nam chiing<br /> yiu dv cung nhau ldn mgnh.<br /> cho ngfldl lieu dung cd hpi tilp tdl cdn phyc vy hdn 1.000<br /> mang d$m Unh thdn dodn kit.<br /> can vdl hang Vl$t chdt Iflpng chuyen ban hdng Iflu dong<br /> tfl lye. tfl cfldng caa ngfldl Vl$t<br /> cao va gid tdt. Chfldng trinh dd hfldng flng chfldng trinh dift<br /> Nam. Trong nhllu ndm qua,<br /> ldn mgnh khPng ngflng vdi sfl hdng Vl^l ve ndng thdn phycw<br /> chinh sfl ddng hanh ddng Un<br /> tham gla nhl^t tinh va trdch cho ngfldl Udu dung d vung sSu,<br /> cdy vd vd cung quy gid dy da<br /> nhi^m caa cdc nha sdn xudt vung xa, cdng nhdn cdc khu ti4<br /> giup Saigon Co.op trd thanh<br /> hang Vl^t. Cy t h i vdl chflcfng xudt, khu cong nghi|p. Hcfn<br /> nhd bdn Id hang ddu Vl$t Nam<br /> trinh "Ngfldl tieu dung vd hdng nfla, xudt phdt tfl mong muon<br /> - Top 500 nha bdn Id Chdu A -<br /> Vidt Nam chdt Iflpng cao" ndm dem d^n cho ngfldl Udu diing<br /> Thdi Binh DUdng vd nhieu<br /> 1998 CO 28 nha sdn xudt hang thdm mpt hinh thflc mua sira<br /> thfldng hl^u Vl^t trd thdnh<br /> VI?t tham gla, d^n nam 2009 mdi U?n Ipi. tfl ngay 1/10/20U<br /> nhflng thfldng hl^u co tdm voc<br /> khi chfldng trinh dflpc md rpng Saigon Co.op da xay dflng tod<br /> khu vflc va qudc tl.<br /> vd ddi ten thanh "Tfl hao hang hinh kinh doanh bdn hdi^ q"^<br /> ThuT hai, nhd bdn Id phdi cd truyen hinh, giup cho khach<br /> Viet" nhdm Uch cflc hfldng flng du nang Iflc va co chien Iflpc tap<br /> cuoc van dpng "NgflPi VIpt Nam hang tan hfldng sfl tidn Idi ci5a<br /> trung phat trien hdng Vidt cung<br /> flu tien dung hang Viet Nam" thi nhfl dieu kien d l tang cfldng Pfcm ti^p tniT^ I2J<br /> 1 0 1 THUOHGIMI3026/2012<br /> Irt HltW MOiiY DOANH NHAN WlftmiH 18/10 J |<br /> C3^ bdn ddu, hdm ddo ddu kinh t l cQa Vl^t Nam cdn ndng Ld nhd ddu tfl. tPI tudn Um hllu<br /> dl thdng thfldng ngudn ddu thd Iflpng. vl thi' Idl dgl dlfn cho xem Vl^t Nam chung ta bl^n<br /> vd ldm ra xAng ddu gdp phdn Macron vd cflng nhfl mong dang cdn gl. dang mudn ^ v&<br /> phdt triln bdn vffng hdn. dem mudn cCia tdl Id Macron tudn tdl phdi Idm cdl 0 di giup cho<br /> tgi hlfu qud kinh t l vd hl|u qud ludn hfldng V* Vl^t Nam. quylt Vlf I Nam gidi quy^t vdn dd suy<br /> mdi trfldng cho ddt nfldc vA con tdm ddu tfl tgl Vi$t Nam. mudn thodi.<br /> ngfldl Vl^t Nam. Thnm vpng dflng cgnh drft nfldc Vi^t Nam<br /> Bd tdm sfl: Bdn thdn t61<br /> hdn, tfl ngudn vdng dd cd tgl d l cdng song hdnh. Bd da ddm<br /> mong tAm sao d l difti ndn Idnh<br /> Dubai, bd cdng dd trinh cdng phdn vdl Chinh phO vd Bp Cdng<br /> ti cda. nfldc nlid ngang tdm vdl<br /> vdn cho Thtfng dtfc Ngdn hdng Thfldng dfla ngudn ddu thd vdo<br /> t h i gidl. Tdl phdl ctf gdng hit<br /> Nhd nfldc xin nhdp vdng d l glfl Vl^t Nam cho nhflng nhd mdy<br /> aflc minh Idm nhllu vl$c tit.<br /> cho thi tnJdng I n dinh. Ipc ddu dang vdn hdnh vd chfla<br /> nghl ttft, Idm dung chil trflAig<br /> v$n hdnh. Bdn cgnh dd. bA dd<br /> Theo Idl kdu gpi tdt cd nhflng cOa Ddng vd Chinh phiJ.<br /> dd xudt vdl Idnh dgo ngdnh Ddu<br /> nhd ddu tfl vd ndng Iflpng hdy<br /> kh( Id mudn Vl|t Nam c6 thdm Vdi nhflng nd Iflc khdng<br /> gidp cho Vi$t Nam cOa mpt thfl<br /> nhllu nhd mdy Ipc ddu. Bd ngflng. bd dd dflpc xd hdl tdn<br /> tntdng Bp Cdng Thfldng trong<br /> khdng dinh: Tdl td ngfldl Vl^t vinh, ghi nh^n bdng hdng togt<br /> mpt cupc hpi thdo vl ndng<br /> Nam ndn tdl hllu Vi^t Nam. glAl thfldng "Doanh nhdn van<br /> Iflpng, bd Huynh Thu cdng cd<br /> gdng hdn dl Idm sad dfla ngudn hllu thdl cd vd cd c h l Vl^t Nam hda". cup "Didn Hdng". ky nlfm<br /> ndng Iflpng tfl Macron vdo Vl^l d l tdl dua Macron vao. TOI tudn chfldng "VI sfl nghiCp bdo v$<br /> Nam. Ld ngfldl dflng ddu Macron lo tdng. trdn trd phdl Idm 0 cho mOI trfldng". "Chiln si TnMng<br /> tgi Vl$t Nam. bd Huynh Thu ddt nfldc: Tgl sao ddt nfldc Sdn thdl binh"...<br /> mudn mpi ngfldl hllu rdng: Ndn chung ta hidn nay vdt vd thd?<br /> MINH ANH<br /> <br /> <br /> y cOa ngfldl Udu dung thdng qua tiinh vd bdo dai tAng cfldng thdl<br /> SAIGON CO.OP:... nhd bdn Id dflpc nhd sdn xudt Iflpng tuyen truydn Cupc van<br /> tilp nhdn mpt cdch ddy da d l dpng "Ngfldl Vidt Nam flu tien<br /> CrUp theo trang 10}<br /> tfl dd cung phtfl hpp dllu chinh. dung Hang Vl$t Nam" vd tgo<br /> vi^c mua sdm ngay tgl nha. cdt Ul'n sdn phdm nhdm ddp didu kl^n h6 trp d l cdc DN vfla<br /> HTV Co.op ra ddi Id cpng cy hflu flng tit nhdt nhu cdu cOa ngfldl vd nhd thudn Vi$t dflpc gidi<br /> hleu qudng bd 100% cdc sdr^ Udu dung. thi^u sdn phdm trdn cac phiftfng<br /> pham sdn xudt tgl Vidt Nam. Dl hang Vl$t CO t h i thdm U^n truydn thdng dgl chung vdi<br /> giup cdc DN gidi thldu sdn nh$p ttft trong kdnh phdn phtfl chl ptii hpp ly.<br /> phdm din ngflPi Udu dung mpt hl^n dgl cdng nhfl d trdn tht Ddi vdi Hi^p hdi Cdc nhd<br /> cdch hl^u qud. trfldng, Saigon Co.op dfla mtft bdn li Vi^t Nam: Tgo sfl g ^<br /> Qua thdl gian ddi ddng hdnh stf kiln nghi vd dl xudt: k i t chdt che gifla cdc nha ban<br /> vd phdt triln cung hdng VI?t. I>6i v&i B^ Cdng ThUOng: td trong nfldc, gifla cdc nha ban<br /> din nay ty le hdng Vl^t Nam tgi Cdn cP cdc chinh sach thid't Id thudn Viet vd nhd sdn xu^t<br /> h? thdng Co.opmart. Co.op Food thflc d l h6 trp nhflng nhd bdn hang Vi^t.<br /> chiem hdn 90% trong cd cau Id thudn Vi^t phdt triln mgng £>^1 vdri cdc nhd sdn xudt<br /> hdng hoa. DSic bl^t, trong dP Ifldi thu^n lpl, qui hogch mgng hdng Viit: Tiep tyc quan tam<br /> ngdnh hang thflc phdm vdl ty 1$ IfldI bdn 11 phu hpp va tdc dpng hinh thflc vd mdu md sSn<br /> hang Vi^t Nam chl^m trdn 95%. dp dyng thflc hl^n nguydn tdc pham. nSng cao chdt Iflpng, c^<br /> Ridng cdc mat hang binh I n gla kilm tra nhu cdu kinh t l ENT tidn quy trinh sdn xudt. gia ci<br /> chiem 100% hang Vipt. trfldc khi cdp phep ddu tfl. md hpp ly va luPn la ngfldl ban<br /> Thtf ba, nha sdn xudt hang them chi nhanh dtfl vdl nha bdn dong hdnh vdi cdc nhd ban I^<br /> Viet chi thflc sfl co dflpc mpt Id nfldc ngodi. trong vide kinh doanh hang W<br /> "cau ndi" bin chat vdi ngfldl Ueu Ddi vdi Bq Thdng tin lYuy^n ddng thpl ddp flng nhu ci"<br /> dung khi md nhflng y Idin, gdp thdng: Chi dgo cdc kenh truyin ngflPi tidu dung Vidt Nam •<br /> 1 2 1 THUONGMflSef 28/2012<br />