intTypePromotion=1
zunia.vn Tuyển sinh 2024 dành cho Gen-Z zunia.vn zunia.vn
ADSENSE

Summary of PhD thesis in Banking and Finance: Studying the factors affecting the decision to buy life insurance products in Vietnam

Chia sẻ: Cothumenhmong6 Cothumenhmong6 | Ngày: | Loại File: PDF | Số trang:0

54
lượt xem
4
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

Through the theoretical basis, the thesis identifies the factors affecting the decision to buy life insurance from the perspective of general buying behavior then has reference, adjustment and details of specific factors. in the field of life insurance in particular based on some recent case studies. Accordingly, the independent variables included in the model include: the level of accepting financial risks; feel the product benefits; awareness of future risks; attitude towards life insurance buying behavior; factors belonging to subjective norms; Factors of behavioral control awareness include: product knowledge and accessibility. The model consists of 3 dependent variables: attitude, intention and decision (behavior) to buy life insurance.

Chủ đề:
Lưu

Nội dung Text: Summary of PhD thesis in Banking and Finance: Studying the factors affecting the decision to buy life insurance products in Vietnam

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2