Thuyết trình: Heineken Company

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Heineken is proud to be one of the world’s leading independent brewers. They create value and enjoyment for millions of people by brewing, marketing and selling some of the highest quality beers available today.

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Nội dung Text: Thuyết trình: Heineken Company

Banking Academy Group 7
Group 7
LOGO ENGLISH BUSINESS I The presentation: HEINEKEN COMPANY Group 7
Members of group 7 v Phan Hà Mai v Vũ Thị Hằng v Vũ Thị Mỹ Hạnh v Trần Thị Thanh Loan v Bùi Thị Mai v Nguyễn Hữu Nghĩa Group 7
Presentation of structure 1 I. Introduction 2 II. History 3 III. Activities 4 IV. Marketing compaign 5 V. Global structure 6 VI. Vision Group 7
I. Introduction v Heineken is proud to be one of the world’s leading independent brewers. They create value and enjoyment for millions of people by brewing, marketing and selling some of the highest quality beers available today. Group 7
I. Introduction v Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company in Europe and around the world. Group 7
I. Introduction v As of 2007, Heineken owns over 125 breweries in more than 70 countries and employs approximately 54,000 people v Heineken ranks as the third largest brewer in the world based on volume. Group 7
II. History of the company v The Heineken company was founded in 1864 when the 22 years old Gerard Adriaan Heineken bought a Mr. Gerard Adriaan brewery known as De Hooiberg (the haystack) in Amsterdam Amsterdam
II. History of the company Dr. H. Elion, a pupil of the French chemist Louis Pasteur, v The founder’s son, Henry Pierre Heineken, managed developed the “Heineken Ayeast” . This yeast is still the the company from 1917 to 1940 key ingredient of Heineken beer. Mr. Henry Pierre Heineken
II. History of the company v After World War I, the company focused more and more on export. And Heineken has remained one of the most successful imported beer brands in the United States. Group 7
The development of Heineken 2012: strong development 1886: Dr.H.Elion developed the “Ayeast” 1874: opened a second brewery in Rotterdam 1864: company was founded Group 7
The development of heineken Group 7
III. Activities v It brews and sells more than 170 international premium, regional, local and specialty beers. Group 7
III. Activities v Heineken sponsors a number of sporting events. Group 7
III. Activities v With an annual beer production of 139.2 million hectoliters, Heineken ranks as the third largest brewer in the world after Anheuser-Busch InBev and SABMiller, based on volume. Group 7
IV. Marketing compaign The Logo HEINEKEN product The sponsoring The price Group 7
Advertisement Group 7
IV. Marketing compaign v - Five - pointed red star - The letter “e” surface placed inclined laugh - Flower Houblon-raw materials for beer Flower Houblon Group 7
IV. Marketing compaign The product consists of 4 main types: v  Heineken Pilsener v  Heineken Premium Light v  Heineken Oud Bruin v  Heineken Tarwebok Group 7