Behavior of advertisements

This study aims to examine the factors affecting the customer's planned behavior of receiving travel advertising information via mobile devices based on the analysis of the technology acceptance model (TAM) and the Theory of planned behavior (TBP).

13p visarada 28-04-2025 1 1   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 30 4   Download

The thesis aims to build a legal framework that affects the behavior of viewing ads on social networks in Vietnam, in which the focus is more focused and the conditions that help convert attitudes into intentions. Advertising on social networks.

0p quenchua 28-09-2019 42 5   Download