Consumer purchase intention
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This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.
313p runthenight04 02-02-2023 8 2 Download
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Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.
218p spiritedaway36 26-11-2021 24 3 Download
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The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).
24p trinhthamhodang1217 14-01-2021 33 3 Download
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The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks
13p tamynhan6 14-09-2020 31 3 Download
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The paper proposes an analytical framework of four elements (i.e.: eco-label knowledge, belief, value perception and environmental concern) in analyzing the effect of eco-labels on consumer attitudes and green purchase intention for agricultural products
10p tamynhan6 14-09-2020 38 3 Download
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The thesis identifies the relationship of some factors of perception and emotion of Vietnamese consumers in China's intention to buy garments.
17p cothumenhmong6 17-07-2020 19 1 Download
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This research aims to examine the effects of two viral marketing attributes; namely viral advertising and E-WOM on customer purchase intention. In particular, the authors contemplate the prima facie nature of the relationship by examining brand image and age as contingent boundary conditions (moderator role). The population of the study consists of graduate students in a private Cypriot university.
14p tozontozon 25-04-2020 32 2 Download
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The results indicated that the similarity between the consumer and the ad creator was an important psychological reason on why consumers were more likely to perceive advertisements as more authentic, more affective, less deceptive and more credible, and they were thus more likely to trust the blogger. On the other hand, the importance of ad attribute (authenticity) does significantly influence consumers’ intention to purchase products advertised by a blogger.
10p tozontozon 25-04-2020 10 1 Download
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The purpose of this study was to investigate consumer’s perceptions on brand-storytelling executed in Irish food and drink industry advertisements. This aim of this study was to investigate the perception of consumers from Dublin, Ireland. The researcher conducted four focus groups as part of this study. The focus group discussions allowed the researcher to determine an in-depth knowledge about the opinions and perception of the participants. The data was collected and analyzed using thematic analysis.
101p nguyenyenyn117 14-06-2019 34 2 Download