Consumer to Consumer Commerce

The study developed a conceptual framework to examine how factors in livestream experience, live streamer and products influence the shopping decisions of this demographic. The study sampled Gen Z consumers from Hanoi and Ho Chi Minh City, applying Structural Equation Modeling to test the proposed hypotheses.

16p vijiraiya 19-05-2025 2 1   Download

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 5 1   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 39 4   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 30 4   Download

Lecture Electronic commerce - Chapter 8: Innovative EC Systems: From E-Government and E-Learning to Consumer-to-Consumer Commerce learning objectives: Describe various e-government initiatives. Describe e-learning, virtual universities, and e-training. Describe online publishing and e-books. Discuss wikis and blogging. Describe knowledge management and dissemination as an e-business. Describe C2C activities. Describe peer-to-peer networks and applications.

47p caphesuadathemtac 09-11-2021 19 4   Download

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 13 3   Download

This study fill the gaps in exploring individual differences to predict consumer behaviors in mobile commerce context (Ovčjak et al., 2015, Sanakulov and Karjaluoto, 2015, Zhang et al., 2012). Particularly, the relative role of CFC-Immediate and CFC-Future in relation with perceived risk and perceived security, to predict consumer continuance intention to use mobile commerce is investigated in the current study.

20p cothumenhmong6 17-07-2020 24 3   Download

Mô hình B2B (Business to Business) Mô hình B2C (Business to Consumer) Mô hình C2C (Consumer to Consumer) Mô hình Mobile- Commerce Mô hình B2G (Business to Government) Mô hình G2C (Government to Consumer)

7p phamdieutrang_ngt 18-03-2013 131 24   Download

SYSTEM DESIGN AND CONSUMER BEHAVIOR IN ELECTRONIC COMMERCE Hanushek cautions: “If the efficiency of our school systems is due to poor incentives for teachers and administrators coupled with poor decisionmaking by consumers, it would be unwise to expect much from programs that seek to strengthen ‘market forces’ in the selection of schools,” (1981, p. 34-35; emphasis added). Moreover, if students’ outcomes depend importantly on the characteristics of their classmates (i.e.

231p mualan_mualan 25-02-2013 92 17   Download

In today’s busy world, people find it hard to find the time for entertainment. It is really pretty time consuming to find out the various entertainment shows/movies and any other such shows in and around the city. And on the top of it is more irritating to go physically and book the ticket. E-commerce can be thought as the best solution for this. Due to which the people can buy the tickets right from home. No more buying in black. Moreover one can find the information just with a click and get the booking done....

51p hungdt138 16-01-2013 71 19   Download