
Customers at commercial banks
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Determining the factors affecting the intention of individual customers to choose online banking services at Vietnamese commercial banks. Measure and evaluate the impact of each factor on the intention of individual customers to choose online banking services at commercial banks in Vietnam. Proposing some administrative implications to develop online banking services of individual customers at Vietnamese commercial banks.
31p
kethamoi12
15-05-2021
15
4
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Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.
22p
kequaidan11
17-04-2021
16
1
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Specify the factors affecting the individual customers' intention to use e-banking services at Saigon Thuong Tin Commercial Joint Stock Bank - Sacombank.
28p
cothumenhmong10
19-03-2021
40
2
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The dissertation explores the factors affecting the service usage of individual customers at Vietnamese commercial banks; the degree of influence of factors affecting individual customer behavior.
12p
mmlemmlem_124
22-12-2020
27
1
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The research objective of the thesis is to study the factors affecting lending decisions to small and medium enterprise customers at commercial banks in the Northwestern sub-region of Vietnam.
0p
trinhthamhodang8
20-10-2020
27
1
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The study focus on joint-stock commercial banks operating at Mekong Delta. Secondary data was collected from 2011-2018. Primary data is collected by in-depth interviews of experts working in banking industry and interviewing by questionnaires from January 2018 to August 2018. The object of this study is the relationship between corporate social responsibility, brand equity and financial performance of commercial banks. Interviewers are customers, employees and managers who are currently working in joint-stock commercial banks.
28p
kequaidan6
15-07-2020
20
2
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Theoretical considerations on factors affecting purchase intention and the factors affecting the customers' intention to use Ebanking services at commercial banks in Vietnam. Studying individual customers in some cities: Hanoi, Ho Chi Minh City. The study period: From 2015 to 2017.
25p
bibianh
25-09-2019
59
3
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The thesis studies a number of factors affecting loyalty for bank brands of individual customers depositing savings at Vietnamese commercial banks.
0p
dungmaithuy
18-09-2019
21
2
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