Customers loyalty
-
Nghiên cứu "Phân tích ảnh hưởng của đặc điểm sử dụng mạng xã hội đối với lòng tin và sự trung thành với cửa hàng Phê-La" nhằm mục tiêu là đánh giá, xem xét lại từ việc Phân Tích Ảnh Hưởng Của Đặc Điểm Sử Dụng Mạng Xã Hội Đối Với Lòng Tin Và Sự Trung Thành Với Cửa Hàng Phê-La Coffee&Tea. Các yếu tố ảnh hưởng đến lòng tin và đến Lòng trung thành khách hàng (Customer Loyalty- LOY), thông qua vai trò trung gian của Sự thỏa mãn khách hàng (Customer Satisfaction- SAT) trong ngành dịch vụ tại Thành phồ Hồ Chí Minh (TPHCM).
4p tahoaiman 02-01-2024 4 2 Download
-
The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity.
240p runthenight04 02-02-2023 9 3 Download
-
The studies on customer loyalty presented different views and definitions of customer loyalty from different fields such as tourism; online shopping; homestay service or convenient shops system at the same time, these studies also show factors affecting loyalty such as service quality; satisfaction; tourist experience; switching costs,… However, most studies have not mentioned customer loyalty in the business performance of enterprises.
29p guitaracoustic09 14-01-2022 22 3 Download
-
The service firm’s readiness to provide each customer with personalized service; it means the transcendental approach of the firm and its related services offered to the consumers.
247p spiritedaway36 26-11-2021 26 4 Download
-
Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.
218p spiritedaway36 26-11-2021 24 3 Download
-
Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.
55p caphesuadathemtac 09-11-2021 25 4 Download
-
Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.
22p kequaidan11 17-04-2021 9 0 Download
-
Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institutions in Vietnam.
12p tamynhan6 14-09-2020 16 1 Download
-
The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.
0p cothumenhmong6 17-07-2020 22 1 Download
-
The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified.
15p lucastanguyen 01-06-2020 10 2 Download
-
This paper provides a conceptual understanding of how co-creation can add value in the service industry regarding brand loyalty as well as customer relationship management through some of its basic features of co-creation which include co-designing, collaborating, tinkering, and submitting.
11p guineverehuynh 18-06-2020 31 4 Download
-
The design of this study uses an explanatory approach. The data analysis technique uses structural equation model (SEM) and sampling is limited to certain criteria (purposive sampling).
11p guineverehuynh 19-06-2020 23 4 Download
-
This study is conducted to investigate the impact of corporate social responsibility (CSR) on supply chain management (SCM) and financial performance, and the effect of SCM on financial performance through the mediate role of corporate reputation and customer loyalty.
12p tohitohi 22-05-2020 66 3 Download
-
Determine factors influencing the loyalty of customers using 4 and 5-star hotel service in Ho Chi Minh City in a multidimensional approach in the service quality model; assessing the impact of customer loyalty factors on the use of 4 and 5-star hotels in Ho Chi Minh City based on a multidimensional approach in service quality model; propose some policy recommendations to increase the loyalty of customers using 4 and 5-star hotels in Ho Chi Minh City.
20p bibianh 26-09-2019 37 3 Download
-
The thesis studies a number of factors affecting loyalty for bank brands of individual customers depositing savings at Vietnamese commercial banks.
0p dungmaithuy 18-09-2019 18 2 Download
-
The researcher intended to address this fact within this dissertation and to understand whether the traditional retail banks are competitive towards the Internet banking and if the CRM have a positive impact on the customer loyalty in traditional banking? The study could contribute to the bank managers in France in order to help them in their actual strategy and the orientation of their future strategy. However the study could also be useful for bank managers in other countries.
112p nguyenyenyn117 18-06-2019 49 6 Download
-
This study explores brand loyalty behaviour on soft drinks and examines key brand loyalty factors: brand name, product quality, price, style, store environment, promotion and service quality. Consumers are classified into two categories by their degree of brand loyalty: hard-core loyal customers and brand switchers.
105p nguyenyenyn117 17-06-2019 76 7 Download
-
Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,... And other contents.
28p bautroibinhyen11 03-01-2017 68 5 Download
-
Study on customer satisfication in mobile telecommunications services in Việt Nam: Central provinces
The objectives of the study are: To collect and select theory related to customer satisfaction; to determine effects of different factors on customer satisfaction usingmobile telecomunication services; to determine effects of customer satisfaction on customer loyalty withmobile telecomunication services provided by three mobile network operators: Vinaphone, Mobifone and Viettel.
26p change05 14-06-2016 40 5 Download
-
This research aims to examine a model of relationships among service quality, customer satisfaction, and customer loyalty in the Laos telecommunication sector. That addresses the lack of research of these relationships in terms of research setting and provides information for telecommunication companies in Laos improving their performance and competitive abilities.
156p change02 06-05-2016 60 3 Download