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Developing consumer credit

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  • The objective of the thesis is to establish a theoretical framework to analyze and evaluate the current situation of consumer credit development of the finance companies, thereby proposing scientific-based solutions and practicality for developing consumer credit of the finance companies in Vietnam.

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  • McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Direct Marketing Defined “The total of activities by which the seller . . . direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone, mail, the internet or personal visit from a prospective customer.” Includes: Direct selling Direct mail Telemarketing Internet selling Direct action marketing Catalog selling Television/ print media Cable TV .

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