Doctor of philosophy in commerce
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This research investigates the interactive effects of usability, the designer perspective and user expectations on the user experience (UX) of e-commerce websites. It incorporates the theoretical underpinnings of Norman’s (1988) seminal research specifically, Mental Models and Nielsen’s User Categories (1993) to explore the different mental models, domain and technology expertise of two distinct groups – users and designers – in the interaction with a selected system image, that of the e-commerce website.
293p runthenight04 02-02-2023 8 2 Download
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This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.
313p runthenight04 02-02-2023 9 3 Download
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Modelling the diffusion of mobile commerce in a country is a difficult task due to the non-linear, complex and uncertain nature of its operating environment. Conventional analytical techniques are of limited use in this context, and a System Dynamics approach is more appropriate to model such a complex system.
295p runthenight04 02-02-2023 6 3 Download
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Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.
218p spiritedaway36 26-11-2021 24 3 Download
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The production of banks is an act of transforming inputs into outputs. The objective of production is to create value through transformation and the outputs are given in general desirable outcomes. Hence more output is better. At the same time, inputs are valuable resources, with alternative uses. Unspent quality of any input can be used for producing more of the same outputs or produce different outputs.
238p chauchaungayxua2 04-01-2020 16 3 Download