Entrepreneurial orientation

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Role of customer centric approach and entrepreneurial orientation on innovation ambidexterity of SMEs in Vietnam

This study examines the impact of a customer-centric approach and entrepreneurial orientation on innovation ambidexterity in Vietnamese small and medium enterprises. Although research on innovation ambidexterity has primarily focused on large firms, studies addressing the unique challenges small and medium enterprises face in balancing explorative and exploitative innovation, especially within the Vietnamese context remain limited.

9p visarada 28-04-2025 1 1 Download

Doctoral thesis of Philosophy: Sources of competitive advantage for emerging fast growth small-to-medium enterprises: the role of business orientation, marketing capabilities, customer value, and firm performance

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 13 4 Download