Factors affecting consumer satisfaction
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According to Hayashi et al. (2014), delivery service significantly affects the success of online shopping. Today, the quality of life is enhanced and personalized, consumer demand for saving time and upgrading shopping facilities through online purchases of ever-expanding food products, so the satisfaction of customers buying food with last-mile delivery service on e-commerce platforms in Vietnam becomes an important issue that businesses should focus on.
6p zizaybay1101 09-05-2024 10 3 Download
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The subject matter of the thesis is the factors affecting consumer satisfaction in kitchen appliances in Vietnam market. Suggestions with the aim of supporting the process of developing marketing strategies for enterprises trading in kitchen appliances in the Vietnam market are also the subject of interest of the thesis.
34p cothumenhmong6 17-07-2020 31 3 Download