Factors influencing consumers

The study developed a conceptual framework to examine how factors in livestream experience, live streamer and products influence the shopping decisions of this demographic. The study sampled Gen Z consumers from Hanoi and Ho Chi Minh City, applying Structural Equation Modeling to test the proposed hypotheses.

16p vijiraiya 19-05-2025 2 1   Download

This study builds upon the research outcomes of earlier researchers by combining suitable factors relevant to the Vietnamese market and eliminating inappropriate factors, to investigate the impact of the communication model on choosing and the consumer’s decision on sustainable fashion products in Vietnam.

11p viyuhi 26-03-2025 3 1   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 39 4   Download

This study aimed to address this gap by investigating the factors influencing consumer intention to use food delivery apps (FDAs) in urban areas of Vietnam. Utilizing a consumer survey in Hanoi, a comprehensive analysis employing multiple linear regression and factor analysis was conducted.

12p tuetuebinhan000 23-01-2025 4 2   Download

Lecture "Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior" presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

49p bautroibinhyen11 03-01-2017 83 6   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 30 4   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 25 14   Download

This research provides an analysis of the disparate notions and ideas, to form an overview of the possible trends in residential property for the Victorian coastal areas of the Surf Coast and the Bellarine Peninsula. It examines the interaction of the consumers, space producers and infrastructure providers as they are influenced by the three key determinants of the market, the demographic factors, economic conditions and statutory factors.

136p runthenight07 01-03-2023 9 3   Download

The objective of this study is to explore the factors that influence Vietnamese consumers' intention and decision to use bank cards. From there, propose appropriate policy implications for each consumer stimulating product for customers to use bank card products and services.

27p trinhthamhodang1217 14-01-2021 32 5   Download

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.

27p mmlemmlem_124 22-12-2020 16 4   Download

dentifying factors influencing the intention of urban consumers to choose traditional markets to buy fresh food in the South Central Coast region; Make recommendations to the subjects involved in a business in the traditional market system and the state management agencies in the Southern coastal provinces to propose solutions and policies to attract consumers and consumers, increase loyalty and competitiveness of traditional markets under the pressure of the modern trading system.

13p mmlemmlem_124 22-12-2020 35 1   Download

In order to reach the reseach goal, this study needs to achieve three objectives as follows: (1) Systematizing literature related to the topic of customer complaints; (2) Identify and measure the influence of atecedents of compaint intention of customers who using telecom service in Mekong Delta region; (3) Proposing management implications to motivate consumers to complain directly to telecom service providers in the Mekong Delta region.

24p kequaidan6 15-07-2020 35 1   Download

The study is focused on the consumers belonging to Bengaluru city. A wide range of research in this area was referred to review the work done by various researchers, which lead to the development of research framework.

8p guineverehuynh 21-06-2020 15 1   Download

The purpose of this study is to identify the main factors influencing consumer’s behavior while travelling to Ukraine. The object of the study was the sample of people who are consumers of touristic services in Ukraine.

11p christabelhuynh 04-06-2020 32 2   Download