Institutions fm&i

High value consumers no longer declare allegiance to a single channel for life. The battle for these sought-after shoppers is difficult. Like any good battle plan, success relies on the quality of field intelligence and the ability to deploy assets for maximum impact. The Food Marketing Institute (FMI), along with aCNielsen, conducted a landmark research study of U.S. households and how they shop for food.

40p moser 04-03-2009 164 28   Download