Loyalty program effectiveness

The study found that all studied loyalty program elements identified affected their planning and implementation. The paper also provides additional discussion about additional issues of loyalty schemes planning and execution problems and proposes a set of solutions and recommendations, which might highlight some of the future venues with this regard.

14p tocectocec 24-05-2020 17 2   Download

This study is conducted to investigate the impact of corporate social responsibility (CSR) on supply chain management (SCM) and financial performance, and the effect of SCM on financial performance through the mediate role of corporate reputation and customer loyalty.

12p tohitohi 22-05-2020 71 3   Download