Marketing efforts

As the internet celebrity economy thrives, companies prioritize celebrity endorsements. Celebrities often boast about luxurious lifestyles on social media, showcasing exclusive vacations and luxury products, yet scientific knowledge on how such bragging influences purchase intentions remains limited. This study examines the effects of celebrity bragging and humblebragging on purchase intention regarding luxury foreign products.

16p vimaito 11-04-2025 1 1   Download

“Soft power” is now genuinely turning into a vital instrument for improving nations' standing and clout. In that regard, India is likewise increasing its involvement in global affairs in an effort to increase its influence. India frequently opts for peaceful cultural dissemination because of its distinctive historical features. This strategy is essential for India to successfully market its cultural traits. This quality is seen as a potent weapon for India in expanding its “soft power” around the globe today.

9p vihyuga 20-02-2025 3 1   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 25 14   Download

The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity.

240p runthenight04 02-02-2023 14 3   Download

Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts.

6p guineverehuynh 17-06-2020 22 3   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 44 6   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 68 3   Download

So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more effective, you should aim to answer the following questions for your team. 1. 2. 3. 4. 5. 6. Why are we engaging in social media? Who should be part of our social media team? Where should our team focus our efforts in social media? What social media content should we monitor and create? How should our...

9p hoangliensonnhi 14-08-2013 119 12   Download

How is my brand doing with social platforms? What can we do better? Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth.

14p hoangliensonnhi 14-08-2013 167 12   Download

What brought on this shift? More companies wanted to become social enterprises who engaged with their communities across all channels and departments. That kind of full-scale effort requires planning and coordination. In October we published CRM industry analyst Brent Leary’s Strategically Social: 5 Keys to Becoming a Social Business. Here are his 5 recommendations.

13p hoangliensonnhi 14-08-2013 143 11   Download

INEQUALITY AND THE DISTRIBUTION OF HUMAN CAPITAL In the absence of parental sorting on school effectiveness, there is little theoretical support for the claim that Tiebout choice markets create incentives for school administrators to exert greater effort to raise student performance.

200p mualan_mualan 25-02-2013 60 8   Download

PERFORMANCE EFFECTS OF CORPORATE DWERSIFICATION: ROLES OF KNOWLEDGE RESOURCES, KNOWLEDGE MANAGEMENT CAPABILITY AND INFORMATION TECHNOLOGY The results presented in Section 1.5 offer no evidence that the allocation of effective schools is systematically different in high-choice than in low-choice markets. If Tiebout choice does not increase the probability that effective schools attract students from advantaged backgrounds, it is not clear how it can provide incentives that will lead administrators to exert greater effort....

220p mualan_mualan 25-02-2013 64 8   Download

ESSAYS IN INDUSTRIAL ORGANIZATION In the absence of parental sorting on school effectiveness, there is little theoretical support for the claim that Tiebout choice markets create incentives for school administrators to exert greater effort to raise student performance.

91p mualan_mualan 25-02-2013 49 7   Download

To explain the role of public relations, sponsorships, and corporate advertising in relationship marketing and integrated marketing communications. By integrating public relations, event sponsorships, and institutional advertising with its general advertising activities, a company can improve the overall effectiveness of its marketing efforts.

20p camnhung_1 07-12-2012 90 11   Download

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: ‘A major lobbying effort to change and unify the excise structure in six Central American countries’: How British American Tobacco influenced tax and tariff rates in the Central American Common Market

12p panasonic03 16-12-2011 52 4   Download