Marketing efforts

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 21 14   Download

The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity.

240p runthenight04 02-02-2023 9 3   Download

Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts.

6p guineverehuynh 17-06-2020 18 3   Download

This paper presents an empirical investigation to study the effect of website quality and government regulations on online impulse buying behavior among some undergraduate students at Brawijaya Malang University. The results have confirmed that both website quality and government regulations had some impacts on online impulse buying behavior.

8p tozontozon 25-04-2020 29 1   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6   Download

This dissertation is based on the study and evaluation of SMEs using Salesforce.com services and its adoption framework in Brazil. For this study 170 Salesforce.com users from different SMEs organizations, were surveyed, a number of quantitative measurements were performed to provide a better understanding of some of the adoption aspects. The main conclusion from this study shows for a better adoption companies should  use these solutions as part of a strategic effort for the organization.

136p nguyenyenyn117 17-06-2019 43 5   Download

In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.

31p allbymyself_06 28-01-2016 85 9   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 66 3   Download

McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Direct Marketing Defined “The total of activities by which the seller . . . direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone, mail, the internet or personal visit from a prospective customer.” Includes: Direct selling Direct mail Telemarketing Internet selling Direct action marketing Catalog selling Television/ print media Cable TV .

21p sonnguyen3515 19-09-2013 92 13   Download

So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more effective, you should aim to answer the following questions for your team. 1. 2. 3. 4. 5. 6. Why are we engaging in social media? Who should be part of our social media team? Where should our team focus our efforts in social media? What social media content should we monitor and create? How should our...

9p hoangliensonnhi 14-08-2013 115 12   Download

How is my brand doing with social platforms? What can we do better? Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth.

14p hoangliensonnhi 14-08-2013 162 12   Download

What brought on this shift? More companies wanted to become social enterprises who engaged with their communities across all channels and departments. That kind of full-scale effort requires planning and coordination. In October we published CRM industry analyst Brent Leary’s Strategically Social: 5 Keys to Becoming a Social Business. Here are his 5 recommendations.

13p hoangliensonnhi 14-08-2013 134 11   Download

INEQUALITY AND THE DISTRIBUTION OF HUMAN CAPITAL In the absence of parental sorting on school effectiveness, there is little theoretical support for the claim that Tiebout choice markets create incentives for school administrators to exert greater effort to raise student performance.

200p mualan_mualan 25-02-2013 55 7   Download

PERFORMANCE EFFECTS OF CORPORATE DWERSIFICATION: ROLES OF KNOWLEDGE RESOURCES, KNOWLEDGE MANAGEMENT CAPABILITY AND INFORMATION TECHNOLOGY The results presented in Section 1.5 offer no evidence that the allocation of effective schools is systematically different in high-choice than in low-choice markets. If Tiebout choice does not increase the probability that effective schools attract students from advantaged backgrounds, it is not clear how it can provide incentives that will lead administrators to exert greater effort....

220p mualan_mualan 25-02-2013 59 7   Download

ESSAYS IN INDUSTRIAL ORGANIZATION In the absence of parental sorting on school effectiveness, there is little theoretical support for the claim that Tiebout choice markets create incentives for school administrators to exert greater effort to raise student performance.

91p mualan_mualan 25-02-2013 44 6   Download

To explain the role of public relations, sponsorships, and corporate advertising in relationship marketing and integrated marketing communications. By integrating public relations, event sponsorships, and institutional advertising with its general advertising activities, a company can improve the overall effectiveness of its marketing efforts.

20p camnhung_1 07-12-2012 82 11   Download

Marketing and outreach to children have many similar characteristics.To perform each successfully, your library needs to have a specific plan of implementation that includes who you want to reach, why you should target that group, where the population will be served, what you will market, and when the effort will be implemented. There are many books on library and nonprofit marketing techniques as well as separate titles on outreach to youth. This book supposes that marketing and outreach are intertwined and should be pursued as such.

129p baobinh1311 25-09-2012 68 7   Download

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: ‘A major lobbying effort to change and unify the excise structure in six Central American countries’: How British American Tobacco influenced tax and tariff rates in the Central American Common Market

12p panasonic03 16-12-2011 50 3   Download

Appreciate the ethical issues associated with advertising, sales promotions, and other marcom practices. Understand why the targeting of marketing communications toward vulnerable groups is a heatedly debated practice. Explain the role and importance of governmental efforts to regulate marketing communications. Be familiar with deceptive advertising and the elements that guide the determination of whether a particular advertisement is deceptive.

34p tuan_mit 12-05-2011 82 17   Download

Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3 and target more of their marketing efforts (mailers, advertisements etc.) towards customer 3 Also, customer 3’s size-of-wallet (column A), is the largest. Important measure of customer loyalty; however, SW is unable to provide a clear indication of future revenues and profits that can be expected from a customer.

61p maonguyenba 11-04-2010 293 178   Download