New market offerings

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6   Download

Mời các bạn tham khảo bài giảng Marketing Management: Chương 12 - Developing New Market Offerings sau đây để hiểu rõ hơn về những khó khăn khi phát triển sản phẩm mới, hình thức quản lý nào được sử dụng, những giai đoạn chủ yếu để phát triển sản phẩm mới.

26p maiyeumaiyeu20 16-11-2016 82 7   Download

(BQ) Tài liệu Marketing management stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

812p nguyentrung16693 21-05-2015 138 34   Download

Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” [1] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.

0p camnhung_1 07-12-2012 89 4   Download

Public Offering – Firm issues securities, which are made available to both individual and institutional investors. • Private Placement – Securities are offered and sold to a limited number of investors. Primary Market –Market in which new issues of a security are sold to initial buyers. • Secondary Market –Market in which previously issued securities are traded.

71p huynhcongdanh 12-06-2012 122 21   Download

The Key to Unlocking Fiber’s Competitive Advantages Lower cost of operations, greater reliability and flexibility in service offerings, quicker deployment of new and upgraded services—these are the characteristics of a successful service provider in a competitive global market. Service providers continue to build out high-bandwidth networks around the world. These networks use a great deal of fiber— all fiber in many cases—the medium that meets both their bandwidth and cost requirements.

22p qd-tek 28-04-2010 69 5   Download

It isn’t very often that we are fortunate enough to have free software that actually is useful. VM Systems and Microsoft both have free offerings in the virtual PC market. This paper will deal with one of Microsoft’s offerings, Virtual PC. This paper will give you a tour of the product, installation requirements, file structure, new enhancements, and possibilities. Only Virtual PC will be covered here. Virtual Server is another program made for running server software and is quite different in its interface and scope. Look for a future paper on the Virtual Server product....

8p huyhoang 06-08-2009 72 7   Download

Today’s banking and trading institutions realize they must move and move quickly to capitalize on new business opportunities in wireless banking and trading. Resistance to the implementation of wireless banking can lead to major losses at the business and market share levels. Wireless service soon will be a necessity for the end-user. Although many technological barriers need to be overcome, it is imperative to embrace the change. Wireless banking and trading is only an extension of the product offerings for the financial institutions.

16p batrinh 16-07-2009 312 80   Download