Operation policy of the franchise

Design a theoretical framework of factors influencing the franchisee's intention to maintain participation in the franchise system; determine the significance of the influences of the factors on the franchisee's intention to participation in the franchise system; propose managerial implications to improve the intention to maintain participation in the franchise system and policy implications of franchise operations for the government.

29p beloveinhouse10 28-11-2021 18 4   Download

Research purposes: Explore the effect of new factors consisting of Franchise Law Enforcement, Individual Characteristics, and Quality of Relationship between Franchisor and Franchisee on Franchisee’s intention to maintain participation in franchise system by modifying the inherited scales from previous studies.

29p ngocmai222 11-06-2018 39 7   Download