Role of purchasing

As the internet celebrity economy thrives, companies prioritize celebrity endorsements. Celebrities often boast about luxurious lifestyles on social media, showcasing exclusive vacations and luxury products, yet scientific knowledge on how such bragging influences purchase intentions remains limited. This study examines the effects of celebrity bragging and humblebragging on purchase intention regarding luxury foreign products.

16p vimaito 11-04-2025 1 1   Download

The paper aims to search out “The mediating role of student-post purchase regret in university brand switching intention”. Quantitative research was conducted with a non-probability sample. The data was collected from six-hundred university students in three financial autonomy Vietnamese universities and was processed by SmartPLS 4.0 software.

9p viyamanaka 06-02-2025 5 2   Download

The study was conducted to demonstrate the factors affecting the intention to buy clothes via livestream among university students in Hanoi. The research was conducted by collecting primary data through surveys, resulting in 241 valid questionnaires that were coded, cleaned, and processed using SPSS and AMOS software.

11p tuetuebinhan000 23-01-2025 5 2   Download

This study focuses on understanding the factors that inuence Vietnamese consumers' intention to buy secondhand clothes, especially understanding the mediating role of circular fashion awareness. Use quantitative research methods. With the sample size of 823. Data processed by SPSS 22 and AMOSS 22 software.

7p tuetuebinhan000 23-01-2025 5 2   Download

The main objective of the study "Role of beliefs and past experience informing resort accommodation purchase behaviour : a study of Australian tourists" is: To segment the tourists using resorts in Australia; to propose a conceptual model which describes the factors that affect the travellers’ choice of resort hotels based on their beliefs along with the effect of past behaviour and; to test the model across the segments using multivariate data analysis techniques.

166p runthenight04 02-02-2023 16 2   Download

Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

11p guineverehuynh 21-06-2020 49 4   Download

The main concern of the current empirical research is to examine the role of management accounting techniques in determining the relationship between purchasing and supplier management in the retail sector of Kazakhstan, which during the last four years, has grown significantly.

16p tohitohi 22-05-2020 37 3   Download

Better understand the role of purchasing, food service and partnership marketing at Six Flags. Brainstorm potential partnership opportunities between Six Flags and P&G. Agree on next steps with owners from each company.

2p bluepearlhcm 09-10-2015 45 8   Download