Service dominant logic

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Doctoral thesis of Philosophy: The role of embeddedness for resource integration and value co-creation in service systems

This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques.

183p runthenight04 02-02-2023 18 2 Download

The dissertation of economic doctor: Does customer experience always benefit service companies? Examining customers’ epistemic motivation and interaction with service contexts

The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.

216p hoamaudon2510 16-06-2022 79 5 Download