Shopping experience

The study developed a conceptual framework to examine how factors in livestream experience, live streamer and products influence the shopping decisions of this demographic. The study sampled Gen Z consumers from Hanoi and Ho Chi Minh City, applying Structural Equation Modeling to test the proposed hypotheses.

16p vijiraiya 19-05-2025 2 1   Download

The studies on customer loyalty presented different views and definitions of customer loyalty from different fields such as tourism; online shopping; homestay service or convenient shops system at the same time, these studies also show factors affecting loyalty such as service quality; satisfaction; tourist experience; switching costs,… However, most studies have not mentioned customer loyalty in the business performance of enterprises.

29p guitaracoustic09 14-01-2022 31 3   Download

The objective of the thesis is to identify the factors affecting the recreational shopping experience of customers at shopping centers in Vietnam, who buy goods / services.

0p cothumenhmong6 17-07-2020 23 1   Download