Social commerce

Xem 1-7 trên 7 kết quả Social commerce

Factors influencing gen Z’s decisions to shop from livestreams on e-commerce and social media platforms

The study developed a conceptual framework to examine how factors in livestream experience, live streamer and products influence the shopping decisions of this demographic. The study sampled Gen Z consumers from Hanoi and Ho Chi Minh City, applying Structural Equation Modeling to test the proposed hypotheses.

16p vijiraiya 19-05-2025 2 1 Download

Examine the factors affecting customers’ impulsive buying behaviors in live streaming commerce

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 5 1 Download

Impacts of social networks on consumers’ trust and behavior in the Vietnamese retail sector

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 39 4 Download
Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment learning objectives: Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites

55p caphesuadathemtac 09-11-2021 36 4 Download
Social Commerce In Vietnam: A Legal Review

Social Commerce In Vietnam: A Legal Review the research focuses on the operation mechanism of social commerce, with a comparison with e-commerce exchanges. Accordingly, specific, effective and feasible management policies are recommended to promote development of such e-commerce services.

48p huyenhuyen0827 22-03-2022 27 5 Download
Summary of Business administration Doctoral dissertation: A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty - A view of customer’s anxiety

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 26 2 Download
Quảng cáo ở mảng xã hội- đầu tư dài hơi

Trong khoản 5 năm trở lại đây, các mạng xã hội trên Internet (Social Networking Website) mọc lên như nấm sau mưa. Kể từ khi xuất hiện, mạng xã hội đóng vai trò là “đại công thần” trong việc xóa bỏ khoảng cách địa lý và thói quen giao tiếp trên thế giới. Đối với các nhà quảng cáo và tiếp thị, mạng xã hội trở hành kênh truyền thông giữa thương hiệu, sản phẩm và người tiêu dùng. Hệ sinh thái mới của tiếp thị Hai năm trước, các nhà quảng cáo, tiếp thị bắt đầu nhận ra mạng xã hội...

5p dangcap_pro 28-12-2009 243 76 Download