Social presence

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 5 1   Download

The research results serve as both a theoretical contribution and practical content for firms in the content marketing market. By recognizing the pivotal influence of consumer experiences, related firms can tailor their marketing strategies more effectively, enhancing consumer engagement and fostering sustainable decision-making practices.

8p tuetuebinhan000 23-01-2025 6 2   Download

Official Lauch Campaign Stives campaign objectives: Raise awa reness of new product Sheet Masks to at least 2 millions TA. Promote them to interact with brand in the campaign, and afterw ards they still connect with brand in digital. Build brand love by reminding TA of the presence of ST.Ives is a natural brand with serious benefits and seriously Fun to use.

27p qthow2011 25-05-2024 11 3   Download

The research attempts to detect the presence of gender bias as a social phenomenon through pictures in the new English textbook set for Vietnamese primary schools in order to extract the ideology behind their constructions. To be specific, it 1/ examines how different genders are represented via pictures in the new English textbook set for Vietnamese primary schools, and 2/ finds out whether gendered visual representations illustrate gender bias in this textbook set.

114p closefriend09 16-11-2021 12 3   Download

The ubiquitous presence of social media in the day to day life and activities of the youth today due to the advancement of technology and its easy accessibility is obvious.

9p guineverehuynh 18-06-2020 25 2   Download

The most important result of the study was the necessity to evaluate the fundamental competencies; periodically then continuously in order to alter the imperative assets which are the pillars of core competencies including the requirements and conditions regarding strategic thinking and leadership competencies.

16p tocectocec 24-05-2020 37 0   Download