The marketization of English

Initial Public Offering (IPO) is considered a strategic decision of utmost importance for every business, especially companies that wish to list on the stock exchange. international. Using the Wilcoxon non-parametric test method, the study shows that IPO activities have a positive impact on the profits of businesses listed on the NASDAQ Global Select Market stock exchange in general and of VinFast in particular.

16p viling 11-10-2024 4 1   Download

Natural products have been gaining popularity in recent years as a safe skin-safe alternative solution to synthetic products on the market. In particular, natural ingredients have been found to have skinwhitening properties by inhibiting melanin production and reducing hyperpigmentation. This review provides the analysis of some mechanisms and effectiveness of natural products in achieving even skin tone and reducing the appearance of dark spots.

8p vifilm 11-10-2024 3 1   Download

The organic cosmetics market in Vietnam has been developing for a long me. However, to have a more objective view of the organic cosmetics market, a comprehensive understanding of the market for organic cosmetics is necessary to provide development directions that are genuinely correct, unfortunately there isn't much research to support it.

8p vifilm 11-10-2024 4 1   Download

In this study, the researcher focuses on exploring the impact of the European Union–Vietnam Free Trade Agreement and the European Green Deal on Vietnamese exports. This article used qualitative methods, including collecting and analyzing secondary data. The objective is to understand the requirements and standards set by the European market and the advantages that the free trade agreement impacts on the quality and competitiveness of Vietnamese export products.

16p viengfa 28-10-2024 3 0   Download

In Vietnam, digital transformation has been considered as the leading strategy of commercial banks, especially in terms of credit risks. Therefore, they must identify how their digital transformation affects their credit risks to maintain effective operation and steady growth in a complex and changing market environment.

12p viormkorn 27-09-2024 6 3   Download

Freshwater aquaculture has played key roles in the livelihood development of farm households in the Red River Delta through freshwater fish ponds, rice-and-fish, and marine cage culture. This study aimed to analyze the marketing channels of freshwater aquaculture fish in Hai Duong province.

15p vibecca 01-10-2024 6 2   Download

The high demand for Davao pomelo and its suitability to the local climate in the Philippines have given rise to expansion potentials and provided possibilities in curbing poverty levels in the agricultural sector of the region. In order to design intervention projects and policies, the present study investigated the pomelo industry in Northern Mindanao covering specifically the product flow and challenges in the industry.

10p vibecca 01-10-2024 3 2   Download

Liquidity risk, which tends to compound other risks such as credit and market risks, has become one of the principal risks in banks. Thus, this study examined the determinants of liquidity risk measured by the loan deposit ratio (LDR).

9p vibecca 01-10-2024 3 2   Download

This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province. The study applied the SEVERQUAL concept and cooperative principles to develop the research model.

14p vibecca 01-10-2024 2 1   Download

This paper aims to examine the indirect impact of geopolitical risk on the Vietnamese stock market and stock bubbles (VSB) through its impact on macro factors and commodity prices. Firstly, before testing the influence of geopolitical risk on stock bubbles, a stock bubble existence test using SADF (sup augmented Dickey-Fuller test) and GSADF (generalized sup Augmented Dickey-Fuller) is done.

16p viinuzuka 28-02-2025 6 1   Download

“Soft power” is now genuinely turning into a vital instrument for improving nations' standing and clout. In that regard, India is likewise increasing its involvement in global affairs in an effort to increase its influence. India frequently opts for peaceful cultural dissemination because of its distinctive historical features. This strategy is essential for India to successfully market its cultural traits. This quality is seen as a potent weapon for India in expanding its “soft power” around the globe today.

9p vihyuga 20-02-2025 3 1   Download

This study employs both qualitative and quantitative methods by gathering data from 220 survey samples to identify and evaluate the influencing factors on the application of Strategic Management Accounting (SMA) in logistics companies in Ho Chi Minh City (HCMC) amidst Vietnam’s transition to a market economy.

8p viyamanaka 06-02-2025 3 2   Download

This study enhances understanding of influencer marketing for Generation Z individuals aspiring to become future influencers. Moreover, it is imperative for personnel inside agency firms to be abreast of the advancements in influencer marketing to come up with an effective marketing strategy.

11p viyamanaka 06-02-2025 3 2   Download

This study’s significance lies in its contribution to the academic discourse on the practical applications of blockchain and smart contracts in a specific regional context. It aims to provide actionable insights for businesses and policymakers, facilitating informed decisions to optimize supply chain processes, bolster competitiveness, and navigate the evolving market context efficiently.

8p viyamanaka 06-02-2025 13 2   Download

This study examines the Vietnamese government’s role in marketing the country as a global tourist destination, focusing on marketing strategies, resource allocation, policy implementation, industry collaboration, and responsible tourism promotion.

7p viyamanaka 06-02-2025 5 1   Download

The research results serve as both a theoretical contribution and practical content for firms in the content marketing market. By recognizing the pivotal influence of consumer experiences, related firms can tailor their marketing strategies more effectively, enhancing consumer engagement and fostering sustainable decision-making practices.

8p tuetuebinhan000 23-01-2025 6 2   Download

The Vietnamese stock market experiences significant growth in 2022, with the VN-Index reaching a peak of 1,528.57 points and the market capitalization of stocks on the Ho Chi Minh City Stock Exchange approaching nearly 6 trillion VND. The study highlights the critical role of capital mobilization, not only for securities companies but also for other enterprises and businesses operating in various sectors.

6p tuetuebinhan000 23-01-2025 10 3   Download

With firm-wide big data analytics capability growing rapidly, academics and practitioners have been considering the mechanism through which big data analytics capability can leverage innovation capability. This article analyzes the influence of big data analytics capability on both two types of innovation capability: incremental and radical, with the mediating role of total market orientation.

9p tuetuebinhan000 23-01-2025 2 2   Download

This study investigated the effects of market risk on the financial performance of 47 food and beverage companies listed on the Vietnam Stock Exchange, including the Ho Chi Minh City Stock Exchange (HOSE) and the Hanoi Stock Exchange (HNX), over the period of 2008-2022.

10p tuetuebinhan000 23-01-2025 5 3   Download

This paper focuses on testing the applicability of various financial constraints measurements in the context of the Vietnamese market. Using a sample of non-financial quoted firms throughout 2010-2019; our paper contributes to current corporate finance literature with a novel and simple measurement of financial shortages that is effectively applicable for Vietnamese firms, namely the Age-size-cash flow- interest coverage index (ASCIC).

5p viling 11-10-2024 3 1   Download