Theory of planned behavior

This study aims to examine the factors affecting the customer's planned behavior of receiving travel advertising information via mobile devices based on the analysis of the technology acceptance model (TAM) and the Theory of planned behavior (TBP).

13p visarada 28-04-2025 1 1   Download

This study combines the integrated model to test the mechanism effects while previous studies have mostly relied on only one of the research models, namely the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), or Technology Acceptance Model (TAM).

13p viinuzuka 28-02-2025 5 1   Download