Tourism marketing

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 8 2   Download

This research focuses on the emerging overseas investor determinants for the Australian residential property market subsequent to the GFC 2008. The aim of this study is to determine whether there is historical evidence and whether there are emerging trends to support the existence of a significant relationship between overseas investors and residential housing markets’ performance. This research will first examine the established residential property market performance in metropolitan Melbourne and two Melbourne suburbs which have attracted substantial overseas investment interest.

297p runthenight04 02-02-2023 10 3   Download

Lecture Electronic commerce - Chapter 3: Retailing in Electronic Commerce: Products and Services learning objectives: Describe electronic retailing (e-tailing) and its characteristics. Define and describe the primary e-tailing business models. Describe how online travel and tourism services operate and their impact on the industry. Discuss the online employment market, including its participants, benefits, and limitations. Describe online real estate services. Discuss online stock-trading services.

49p caphesuadathemtac 09-11-2021 11 3   Download

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 27 4   Download

According to the ASEAN Consumer Survey conducted by HKTDC Research, ASEAN consumers, including those in Thailand, are willing to spend more on better quality products and have a strong sense of personal style. For international brands, Thailand is a key market among the developing Asian countries, not only because of its growing demand from the emerging middle-income class, but also the country’s flourishing tourism sector. Also, Thailand is a South East Asian country with close proximity to Vietnam.

42p chophen123 02-02-2021 56 10   Download

The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance.

12p tocectocec 24-05-2020 24 1   Download

The overall objective is based on the fundamental theories of capital structure and empirical research on capital structure and financial performance of the firm, whereby the author develops and analyzes the relationship between capital structure and financial performance. It then determines the optimal debt threshold for the Tourism and travel companies (TTCs) of Hue City.

29p quenchua 28-09-2019 47 3   Download

Si le tourisme peut constituer un vecteur de développement économique, il en est également un symptôme, l’accroissement des mobilités de loisir accompagnant généralement le développement économique d’une population. Ce phénomène n’attire encore que modérément l’attention des chercheurs en sciences humaines et sociales, en particulier dans les pays du Sud, et est souvent réduit à une approche microéconomique centrée sur le marketing.

2p gaunguyen6789 14-09-2019 34 0   Download

This article provides a direction for furfure research in small and medium enterprises invest in foreigner countries; specially in Vietnam market. The major projects that Korea Enterprises invested covered mostly in the Northern of Vietnam provinces such as Bac Ninh, Ha Noi, Hai Phong, Thai Nguyen. Meanwhile, in southern Vietnam, the Mekong River Delta region with many projects calling for investment in agriculture and tourism has not attracted much attention from Korean investors.

8p queencongchua2 29-08-2019 24 0   Download

Trong kỷ nguyên công nghệ số, các quốc gia quảng bá du lịch thông qua các kênh marketing khác nhau. Một trong những công cụ hiệu quả là phim ảnh - công cụ được nhiều nước trên thế giới tiếp cận. Bài viết khái quát một số nét về loại hình du lịch điện ảnh (Film-induced Tourism) và phân tích những ảnh hưởng của phim ảnh đến hoạt động du lịch để làm rõ mối quan hệ giữa hai lĩnh vực này

9p vi4mua 01-03-2019 74 1   Download

The Vietnam Homestay Operations Manual has been designed as a compendium to the homestay operator training material developed by the EU-funded High Impact Tourism Training Programme for the Informal Sector (HITT) Vietnam supported by the EU-funded Environmentally and Socially Responsible Tourism Programme (ESRT).

20p tangtuy09 04-05-2016 71 6   Download

Be aware of Marketing , Service Marketing & Tourism Marketing concepts Identify the similarity and the differences between Service Marketing & Tourism Marketing List characteristics of Services and Marketing - Mix Components Classify the differences between marketing and sales.

129p minhsilver133 04-05-2013 117 34   Download

This is trial version www.adultpdf.com EASIER ENGLISH BASIC DICTIONARY SECOND EDITION This is trial version www.adultpdf.

39p meomap8 21-12-2011 106 15   Download

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel

16p panasonic03 16-12-2011 49 4   Download

This paper outlines some examples of the ways in which these measures have been undertaken at the enterprise level and the accreditation framework within which these are often established. It also proposes the idea that it may be useful to extend satisfaction measurement from a focus on the enterprise to that of the destination. This is a much more complex task that at the individual enterprise level but may be worth the effort as destinations compete for market share.

9p moser 04-03-2009 288 45   Download

Build a positive image of Mississippi as a meeting and convention destination Maintain an overall coordinated effort for meeting and convention promotion with an emphasis on building the meeting and convention incentive program Acquire one major convention/meeting per year that offers prestige and substantial media coverage for Mississippi

5p moser 04-03-2009 99 12   Download