Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Marketing<br /> Management<br /> By: Msc. Nguyen Thi Trang Nhung<br /> Email: thuytrangnhung@gmail.com<br /> <br /> 1<br /> <br /> Rules of the class<br /> <br /> Take<br /> notes<br /> <br /> Keep your time<br /> <br /> Class Rules<br /> Stay<br /> involv<br /> ed<br /> <br /> Turn off your mobile phone<br /> <br /> Learning methods<br /> <br /> Chapter 1<br /> <br /> Defining Marketing<br /> st Century<br /> for the 21<br /> 4<br /> <br /> What people often misunderstood<br /> Marketing?<br /> Many people think of marketing only as selling and<br /> advertising.<br /> => Selling and advertising are only the tip of the<br /> marketing ice-berg.<br />  Some people believe that only large business<br /> organizations operating in highly developed<br /> economies use marketing,<br /> => but sound marketing is critical to the success of<br /> every organization – whether large or small, for<br /> profit or non – profit, domestic or global.<br /> <br /> <br /> 5<br /> <br />