Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhung

so many products fail<br /> <br /> Traditional 4Ps extended to cope with today's changing<br /> environment<br /> <br /> The Marketing Mix<br /> • The tools available to a business to<br /> gain the reaction it is seeking from its<br /> target market in relation to its<br /> marketing objectives<br /> <br /> The Marketing Mix (7P): componant<br /> <br /> Marketing mix (7Ps)<br /> <br />