The effect of nutritional and environment information on consumer’s willing-to-pay for products containing an upcycled ingredient

With the aim of figuring out which product attributes influence consumers' willingness to pay for upcycled food and to investigate the consumers’ attitudes to the upcycled food in Vietnam, the research aims to introduce upcycled food to Vietnamese consumers and investigate which information affects willingness to pay for an upcycled food, that is biscuit products adding spent coffee grounds (SCG).