Business buying behavior
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The thesis assesses the impact of some factors at the village site on the impromptu buying behavior of young women; the impact of payment methods on the relationship between point-of-sale factors and impromptu behavior.
0p trinhthamhodang1217 14-01-2021 32 3 Download
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The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.
15p mmlemmlem_124 22-12-2020 25 1 Download
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This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.
29p trinhthamhodang7 27-08-2020 33 1 Download
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Bài giảng "Marketing công nghiệp - Chapter 3: Organizational buying & Buying behavior" cung cấp cho người học các kiến thức: Purchasing objectives, organisational buying process, types of purchase or buying situations, the buying center, models of organisational buying behavior.
9p tieu_vu08 05-05-2018 71 3 Download
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After studying this chapter you will: Understand the consumer market and the major factors that influence consumer buyer behavior, identify and discuss the stages in the buyer decision process, describe the adoption and diffusion process for new products, define the business market and identify the major factors that influence business buyer behavior, list and define the steps in the business buying decision process.
35p allbymyself_06 28-01-2016 114 9 Download
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Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.
26p allbymyself_06 28-01-2016 116 6 Download
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Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.
17p namthangtinhlang_00 28-10-2015 92 4 Download