Corporate advertising
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Firstly, the study aimed at analyzing discourse features of fast food advertisements in the perspective of multiple modes of communication including both linguistic and non-linguistic symbol resources to achieve the best persuasion effects. Secondly, this study attempted to see how different modes of communication are combined together in the advertisements to achieve the purposes of the fast food corporations.
62p beloveinhouse04 01-09-2021 35 5 Download
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The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.
27p mmlemmlem_124 22-12-2020 23 2 Download
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Building marketplace excitement before media advertising breaks. Creating advertising news where there is no product news. Introducing a product with little or no advertising. Providing a value-added customer service. Building brand-to-customer bonds
31p sonnguyen3515 19-09-2013 74 10 Download
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The Web has become the visible interface of the Internet Many corporations now use the Web for advertising, marketing and sales Web servers might be easy to use but… Complicated to configure correctly and difficult to build without security flaws They can serve as a security hole by which an adversary might be able to access other data and computer systems
19p muathu_102 28-01-2013 46 4 Download
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To explain the role of public relations, sponsorships, and corporate advertising in relationship marketing and integrated marketing communications. By integrating public relations, event sponsorships, and institutional advertising with its general advertising activities, a company can improve the overall effectiveness of its marketing efforts.
20p camnhung_1 07-12-2012 82 11 Download