Corporate advertising

Firstly, the study aimed at analyzing discourse features of fast food advertisements in the perspective of multiple modes of communication including both linguistic and non-linguistic symbol resources to achieve the best persuasion effects. Secondly, this study attempted to see how different modes of communication are combined together in the advertisements to achieve the purposes of the fast food corporations.

62p beloveinhouse04 01-09-2021 41 7   Download

The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

27p mmlemmlem_124 22-12-2020 27 2   Download

The Web has become the visible interface of the Internet Many corporations now use the Web for advertising, marketing and sales Web servers might be easy to use but… Complicated to configure correctly and difficult to build without security flaws They can serve as a security hole by which an adversary might be able to access other data and computer systems

19p muathu_102 28-01-2013 51 4   Download

To explain the role of public relations, sponsorships, and corporate advertising in relationship marketing and integrated marketing communications. By integrating public relations, event sponsorships, and institutional advertising with its general advertising activities, a company can improve the overall effectiveness of its marketing efforts.

20p camnhung_1 07-12-2012 90 11   Download