Customer behavior

This study aims to examine the factors affecting the customer's planned behavior of receiving travel advertising information via mobile devices based on the analysis of the technology acceptance model (TAM) and the Theory of planned behavior (TBP).

13p visarada 28-04-2025 1 1   Download

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 5 1   Download

This study conducts a comprehensive assessment of literature from 2015 to 2024 to analyze the variables influencing customer decisions, the impact of online reviews and ratings, consumer preferences for sustainable practices, and the sustainability practices used by the online meal delivery industry.

8p viyamanaka 06-02-2025 4 1   Download

Bài giảng Vai trò của nhân viên trong dịch vụ trình bày vai trò quan trọng của nhân viên dịch vụ trong việc tạo ra sự thỏa mãn khách hàng & chất lượng dịch vụ (the critical roles of service.employees in creating customer satisfaction and service quality) (why the servicescape affects employee and customer behavior). Vai trò của nhân viên phục vụ trực tiếp.

33p vespa_12 14-04-2014 215 7   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 30 4   Download

This thesis develops a flexible customer behavior analysis system, including essential head pose estimation or F-formation modules. This system will be evaluated in an actual retail store. Further, after studying the system, realizing the mentioned problems of the head pose problem, we also propose a process to collect the head pose dataset and multi-task deep neural network model, fusing face detection and head pose estimation to yield face position and head pose at the same time.

72p khanhchi0912 12-04-2024 8 2   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

This paper examines the relationship between employee commitment and supply chain integration dimensions by Leader-Member Exchange (LMX) to explain several performance measures, such as flexibility, delivery, quality, inventory and customer satisfaction. So three elements shape leadership in Leader-Member Exchange (LMX) theory as a relationship and process are investigated. LMX quality is important for the company, because it relates to employee behavior and attitudes, including improving employee performance.

13p longtimenosee09 08-04-2024 8 0   Download

The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.

216p hoamaudon2510 16-06-2022 79 5   Download

The dissertation explores the factors affecting the service usage of individual customers at Vietnamese commercial banks; the degree of influence of factors affecting individual customer behavior.

12p mmlemmlem_124 22-12-2020 27 1   Download

The thesis focuses on studying the factors affecting the usage behavior of Vietnamese individual customers for international bank card services, thereby proposing solutions and recommendations to develop International bank card services in Vietnam today.

33p trinhthamhodang8 20-10-2020 19 2   Download

The thesis aims to improve service quality, increase customer satisfaction, promote voluntary behavior, voluntarily obey the law participating in motor vehicle civil liability for third parties.

0p cothumenhmong6 17-07-2020 22 1   Download

Purpose of the study is to analyze security issues which have an impact on the online shopping buying behavior of the customer. Also highlights the factors which helps in retaining the online customer.

8p guineverehuynh 17-06-2020 30 5   Download

In this study, opinions of logistics customers were gathered through survey questionnaires. All the responses were analyzed through structural equation modeling technique.

12p tocectocec 24-05-2020 19 1   Download

The main purpose of this study is to better understand the impact of the financial crisis of 2008 on both private wealth management and customers‟ behaviour. This study attempts to fill a gap in the existing private wealth management services with their customers. A number of changes have taken place in the French private wealth management industry and it appears to be a gap between those changes and the customers‟ expectations. To consult more Economic essay sample, please see at: 81p nguyenyenyn117 18-06-2019 40 6   Download

Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force. Understand how salespeople improve their selling, negotiation, and relationship-building skills.

17p em_van 31-08-2012 126 16   Download

In the past three decades, due to significant liberalization and privatization the entire telecommunications industry has become a dynamic service industry subject to increasing competition with huge growth potential. (Graack, 1996). In recent years, in some Asian countries the number of mobile subscribers even passed the number of fixed-line subscribers (Fink, Matto, & Rathindran, 2003). Hence, the strategic behavior of telecommunications companies has attracted so much attention in recent years, both in the academic literature and in the popular press.

20p quanghao1991 26-08-2012 91 9   Download

Chapter 17. Hacking Mac OS X Section 4.5.1 shows you how to customize your desktop picture, error beep, and screen saver. But if you're sneaky, creative, or just different, you can perform more dramatic visual and behavioral surgery on your copy of Mac OS X

2p daisuphu 28-07-2010 298 15   Download

3.3. Customizing Spotlight You've just read about how Spotlight works fresh out of the box. But you can tailor its behavior, both for security reasons and to fit it to the kinds of work you do

5p kisiheo 26-07-2010 78 5   Download

Other Popular Customization Methods There are many other customizations that allow you to modify the standard behavior of Windows NT/2000/XP or Windows Server 2003 operating systems

5p kisiheo 26-07-2010 66 7   Download