Customet segmentation

To create satisfied customers, the organization needs to identify customers’ needs, design the production and service systems to meet those needs, and measure the results as the basis for improvement. Satisfaction is an attitude; loyalty is a Satisfaction is an attitude; loyalty is a behaviorbehavior. Loyal customers spend more, are willing to Loyal customers spend more, are willing to pay higher prices, refer new clients, and are pay higher prices, refer new clients, and are less costly to do business with.less costly to do business with....

37p dathao 20-10-2009 175 25   Download