Group Design Experiment

This research investigates the interactive effects of usability, the designer perspective and user expectations on the user experience (UX) of e-commerce websites. It incorporates the theoretical underpinnings of Norman’s (1988) seminal research specifically, Mental Models and Nielsen’s User Categories (1993) to explore the different mental models, domain and technology expertise of two distinct groups – users and designers – in the interaction with a selected system image, that of the e-commerce website.

293p runthenight04 02-02-2023 12 2   Download

This research used quasi-experiment design with Nonrandomized Pre-Test Post-Test Control Group Design Experiment.

10p lucastanguyen 01-06-2020 13 2   Download