Social criticisms of marketing
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Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.
26p allbymyself_06 28-01-2016 75 6 Download
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Lecture Principles of Marketing - Chapter 20: Sustainable marketing social responsibility and ethics
This chapter presents the following content: Sustainable marketing, social criticisms of marketing, consumer actions to promote sustainable marketing, business actions toward sustainable marketing, marketing ethics, the sustainable company.
34p allbymyself_06 28-01-2016 60 8 Download