Tourism industry

Cultural tourism should pay equal attention to culture and tourism, explore cultural connotation, match cultural resources and tourism industry, and make good use of short video marketing in new media, develop characteristic IP, and coordinate the IP of cities. By the dynamic nature of the sports event, infect various cultural contents related to the event, and let the local and foreign tourists feel the sports scene constructed by the sports event.

4p vinarutobi 06-05-2025 1 1   Download

This study aims to conduct an in-depth analysis of Taiwan's sports, culture and tourism resources, explore the problems existing in the integrated development of sports culture and tourism industry, and put forward scientific and feasible development strategies.

4p vimitsuki 06-05-2025 1 1   Download

The sports tourism industry is undergoing major changes through digital transformation. Technologies like Virtual Reality (VR), Augmented Reality (AR), Big Data, Artificial Intelligence (AI), and blockchain are enhancing audience experiences, expanding markets, and creating new engagement opportunities. Emerging technologies such as NFTs provide innovative revenue streams for event organizers.

4p vimitsuki 06-05-2025 2 1   Download

This study examined the relationship between corporate social responsibility (CSR), reputation, and corporate performance in the hospitality sector. Based on the Triple-bottom line theory, the CSR of hotel businesses focuses on three important aspects: economic, social, and environmental.

8p visarada 28-04-2025 1 1   Download

In this article, the writer gives some related concepts and uses the published data of the previous research authors to analyze the impact of climate change on the tourism industry and propose some adaptive solutions for Vietnam tourism.

9p visarada 28-04-2025 1 1   Download

This study will analyze the relationship between corporate social responsibility (CSR) and sustainable tourism in the Mekong Delta, Vietnam. In the specific context of the development process in Vietnam, the researcher will try to understand the future of sustainable tourism. The researcher employs data analysis techniques to gather the respondents' demographic information, determine the data's validity, reduce the data's dimension, confirm the data's convergent validity, and calculate the influence of factors on tourists and stakeholders.

10p visarada 28-04-2025 2 1   Download

The article uses qualitative research methods to analyze the potential, strengths, weaknesses, opportunities and challenges to develop community tourism. To develop community tourism, close coordination between local authorities, tourism businesses, local communities and tourists is needed. Synchronously implement several solutions to sustainably developing community tourism in the Mekong Delta.

12p visarada 28-04-2025 1 1   Download

The research aims to enhance the retrieval of tourism information by implementing open link data technology, providing users with a comprehensive and easily accessible source of information. The results of this study not only benefit the tourism industry, but also have potential applications in fields such as cultural studies, ecology, and resource management.

12p visarada 28-04-2025 1 1   Download

A thorough literature review is essential for systematizing and evaluating prior studies, as it helps identify knowledge gaps and guide future research directions. This study employs the CiteSpace scientometric analysis tool to comprehensively assess the academic works on eWOM in the tourism and hospitality industry.

17p vimitsuki 30-03-2025 3 1   Download

This article discusses the necessity of digital transformation in the tourism industry in the context of the fourth industrial revolution and proposes specific solutions to promote digital transformation in Can Tho City's tourism sector.

10p viuzumaki 28-03-2025 3 1   Download

This quantitative study investigates the perceptions of formative assessment in English speaking classes among Tourism and Hospitality majors at Hanoi University of Industry. Utilizing a survey-based approach, the research aims to explore students' perspectives on the role of formative assessment in enhancing their English-speaking skills.

9p viyuhi 26-03-2025 3 1   Download

The article addresses the topic of training human resources for Vietnam's tourism industry in the context of Industry 4.0. It discusses the current demands and proposes training orientations for Vietnam's tourism human resources to adapt to this revolution.

8p viaburame 14-03-2025 2 1   Download

Traditional cultural festivals in the Southwest are a testament to the achievements of the Southwest community in its development process. It is crucial to preserve and promote the positive values of these festivals in order to protect our national cultural identity and meet the needs of our current society.

12p viaburame 14-03-2025 7 0   Download

This paper aims to understand the current situation of traditional festivals of ethnic groups (Kinh, Chinese, Stieng, Khmer) in Binh Duong Province and propose solutions for their preservation and development, in the context of the Fourth Industrial Revolution.

12p viaburame 14-03-2025 5 0   Download

Tourism is considered as a  potential industry in many countries. To draw the attention from foreign tourists, each country has its own campaig and tourist advertisement has become a useful tool for this  purpose. With the development of high-tech, tourist advertisements can be found everywhere, every time through leaflet, brochures, press or even through the Interenet. This article mainly focuses on the similarities in generic structure between Vietnamese and English tourist advertisements.

4p bevi123 13-11-2015 63 4   Download

The article aims to investigate the gender similarities and differences in Anglo-American customer complaint strategies in the Tourism and Hospitality Industry to help readers gain some insight into the cultural characteristics of Anglo-Americans through the speech act of complaining.

17p viyoko 01-10-2024 4 1   Download

In recent years, tourist accommodation establishments have been growing in both quantity and quality, making an important contribution to the development of tourism products, socio-economic development in local. Expected to 2020, Vietnam's economy will continue to witness the boom of the accommodation service business with more than 20 million foreign visitors visiting and the outstanding growth of the hotel service industry.

12p tamynhan6 14-09-2020 41 4   Download

Severe air pollution in Vietnam's tourism areas has become a significant economic issue in recent years. While many studies have found a link between population exposure to air pollution and poor health outcomes, short-term exposure to air pollutants in high-pollution zones can result in acute health consequences; thus, poor air quality jeopardizes visitors' health and well-being and threatens the tourism industry's sustainability.

14p viyamanaka 06-02-2025 3 2   Download

This study examines the Vietnamese government’s role in marketing the country as a global tourist destination, focusing on marketing strategies, resource allocation, policy implementation, industry collaboration, and responsible tourism promotion.

7p viyamanaka 06-02-2025 5 1   Download

Critical thinking has been acknowledged as one of the key competencies essential for all students in the 21st century. Proficiency in this crucial skill significantly influences how well students prepare for their careers in the competitive global environment of the tourism industry. That is why, at the Faculty of Tourism, Hanoi Open University, we recognize the great importance of fostering this skill among our students.

11p vibenya 31-12-2024 2 2   Download