Sustainable marketing
-
The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.
12p longtimenosee10 26-04-2024 5 1 Download
-
Market failure, inconsistency and fluctuation have been some of the challenges facing small-medium scale farmers (SMFs) in Fiji. Past records show that major government and privately driven marketing projects have failed to achieve long-term sustainability. This thesis takes into account these shortcomings and proposes an alternative framework based on the ideology of clustering, which has been shown to be successful in other countries.
322p runthenight04 02-02-2023 6 5 Download
-
In the Vietnamese market, Tran and Luc (2018) stated that although reverse logistics is considered a fairly new concept, plays a very important role in a sustainable business strategy.
30p kethamoi12 15-05-2021 15 4 Download
-
The study aims at analyzing the development of the non-life insurance market in Vietnam in general and forces in this market in particular in the context of globalization, proposing solutions to ensure the healthy and sustainable development of Vietnam's non-life insurance market.
12p kethamoi12 15-05-2021 31 3 Download
-
This provides a particularly interesting case study in view of the large-scale changes that have taken place in the economy over the period, which has experienced the transition from a Central Economic Planning System towards a “socialist-oriented market economy”, with increased integration in the world economy.
10p larachdumlanat129 14-01-2021 11 2 Download
-
Based on the basic theoretical foundation and financial policies for the sustainable development of non-life insurance market; (limited to 6 types of policies, including: capital policies, reserve requirements, capital investment, solvency, taxes and policies for supporting agricultural insurance); the thesis provides a detailed analysis and assessesment of the positive impacts as well as the limitations of financial policies, the effects of those limitations on the sustainable development of Vietnam’s non-life insurance market and the causes of these problems.
27p cothumenhmong6 17-07-2020 46 3 Download
-
The main purpose of this study was to establish the moderating role of external environment on the relationship between resource isolating mechanism and sustain competitive advantage among commercial banks in Kenya.
10p guineverehuynh 18-06-2020 26 4 Download
-
The main purpose of our research is to analyze the methodological and practical aspects of the sustainable development strategy of competitiveness of the Kazakhstan regions and the ways to implement it based on territorial marketing.
16p tohitohi 22-05-2020 13 0 Download
-
The researcher defines success with reference to the semi‐conductor industry as the positive progress made by a company in creating sustainable competitive advantage even if immediate profits are not realized. Critical success can then be defined as the factors of success that a company should prioritize in order to proceed in a constructive direction. With the critical success factors defined, the researcher determined that a mixed‐method survey instrument would be used encompassing both qualitative and quantitative questions.
92p nguyenyenyn117 18-06-2019 40 6 Download
-
This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.
0p nguyenyenyn117 18-06-2019 40 6 Download
-
Having a national credit database system would help financial institutions (FIs) reducecredit risk and reduce non-recovered bad debts. The government will feel at ease when FIs and thepeople are protected from bad debts in a sustainably developing and transparent market. On theother hand, borrowers will also receive benefit.
7p thiendiadaodien_5 08-01-2019 15 1 Download
-
he purpose of the paper is to exploremissing factors in the livelihood sustainable framework in previous studies. Theresult of reviewing and synthesis shows that the role of market has unliklely beenexploited in the framework whereas most livelihoods is currently depending on themarket system.
10p thiendiadaodien_5 08-01-2019 16 1 Download
-
Aqua-cultured fish is one of the dominant export products in Vietnam. The development of this sector is a major source of foreign currency and employment. The success of the sector encourages both local and foreign investment.
12p thiendiadaodien_5 08-01-2019 33 2 Download
-
Lecture Principles of Marketing - Chapter 20: Sustainable marketing social responsibility and ethics
This chapter presents the following content: Sustainable marketing, social criticisms of marketing, consumer actions to promote sustainable marketing, business actions toward sustainable marketing, marketing ethics, the sustainable company.
34p allbymyself_06 28-01-2016 60 8 Download
-
Practice report: Marketing activities of TNG Fashion Company aim expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning; marketing activities to sustain business development, make a difference for the brand, optimize profits, maintain and improve customer relations.
34p anhdon12 12-03-2015 101 16 Download
-
What do we need to get right next time for a sustainable property market in Vietnam? - Marc Townsend
What do we need to get right next time for a sustainable property market in Vietnam? by Marc Townsend presented risk, linkes markets, office rent cyce, yields, adding value, regional comparison.
11p votinhdon91 11-09-2014 38 4 Download
-
"Customer Relationship Management: The Winning Strategy in a Challenging Economy" As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.
14p hoanglong20122012 30-07-2012 116 20 Download
-
The main objective of the project is to arrange the citrus industry in Vietnam with world standards manufacturing practices and opportunities for the export market. Through sustainable integrated pest management (IPM) associated with the principles of good agricultural practice (GAP) for both economic interests and the environment, and will enable citrus growers in Vietnam leader in production in Asia-Pacific region.
90p xau_la 10-02-2012 68 9 Download
-
Macadamias varieties grown commercially were developed from Macadamia integrifolia and Macadamia tetraphylla. These are just the kind of commercial macadamia industry and the world based on grafted varieties and 2 of this type. Industry and Trade of Australia's most planted Hawaiian M.integrifolia type, in China, South Africa and New Zealand grown mainly of M. tetraphylla. In general, the world market more popular because of integrifolia kernels whiter color.
121p xau_la 10-02-2012 95 14 Download
-
HƯỚNG DẪN ĐỀ ÁN TỐT NGHIỆP XÂY DỰNG KẾ HOẠCH TIẾP THỊ CHO SẢN PHẨM MỚI Ngân sách 400.000 USD _800.000 USD. – Chiến lược Tiếp thị : 3 năm – Kế họach tiếp thị : 1 năm ĐỀ CƯƠNG HƯỚNG DẪN Market Analysis_ Phân tích thị trường. The Marketing Environment_ Môi trường tiếp thị. Consumer Analysis_ Phân tích khách hàng mục tiêu. Current Situation Analysis_ Tình huống hiện tại DN. Competitor Analysis _ Phân tích đối thủ cạnh tranh. Sustainable Competitive_ Xác lập lợi thế cạnh tranh. Marketing Objectives_ Xác lập mục tiêu tiếp thị. Marketing Strategy _ Chiến lược tiếp thị. Brand...
80p lavie3 27-07-2011 285 103 Download